Personnel changes in BMW Group's Sales and Marketing division

Munich. The BMW Group has announced the following personnel changes within its Sales and Marketing division:

Christian Ach, who currently leads market operations in Germany, will take on the role of President and CEO of BMW Group Region China, effective 1 April 2026. In this key position, he will be responsible for coordinating and overseeing a wide range of market activities in China. Ach brings extensive experience in managing core BMW AG sales markets to his new area of responsibility. He began his career at the BMW sales branch in Munich in 1998 and has since held various positions within the BMW Group sales organisation. From 2010 to 2018, he managed MINI in Germany. From 2018 to 2021, Ach served as head of Sales for BMW Germany; from 2021, he was responsible for the Northern Europe sales region, which includes Sweden, Norway, Denmark and Finland. As of 1 March 2024, Ach became CEO of BMW for Germany.

Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales: “Under Christian’s leadership, the German market has performed exceptionally well. In addition to profitable sales growth and a clear expansion of our position as the segment leader, the German market has also seen very strong growth in sales of electrified vehicles. Today, one in five BMWs sold in Germany is fully electric. I firmly believe that, with his years of experience and proven sales expertise, Christian will make a decisive contribution to the Chinese market, which is so important to us.”

Effective 1 April, Christian Ach will be succeeded by Tim Beltermann, currently Head of BMW Sales to End Customers, German market. Beltermann, who joined the company over 20 years ago, brings a wealth of experience from his roles at the BMW branches, BMW Bank, Alphabet and various managerial positions at the sales headquarters for the German market. Since 2019, Beltermann has overseen BMW sales to end customers and held other comprehensive in-house responsibilities in sales management and retail network development.

Maru Escobedo, currently President and CEO of BMW Group Brazil, will take on the role of President and CEO of the Latin America region, effective 1 March 2026. Previously, Maru Escobedo was responsible for the Mexican market and has many years of experience in sales operations. She will succeed Reiner Braun, who will prepare for a new role starting March 1, 2026. Reiner Braun is an experienced executive within the BMW Group, having held previous leadership positions in Canada, China, and the Middle East, where he was mainly active in sales, marketing, and MINI.

Sean Green, the current President and CEO of BMW Group Region China, will assume a new important role within the company after more than 10 years in the Chinese market.

“I would like to express my sincere thanks to Sean Green for his many years of personal commitment and his important contributions to the Chinese market. I would also like to thank all other previous incumbents for their successful achievements and wish them every success in their future endeavours,” said Goller. “With these new appointments, we are consistently developing our global sales regions and thus making a significant contribution to the sustainable success of the BMW Group.”

BMW Group Corporate Communications

Dr Sina Unger, Communications Sales

Telephone: +49 89 382-47564

Email: sina.unger@bmwgroup.com

Carolin Bachmann, Communications Sales

Telephone: +49 89 382-38801

Email: carolin.bachmann@bmwgroup.com  

Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24118

Email: max-morten.borgmann@bmwgroup.com

Media website: www.press.bmwgroup.com/

Email: presse@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

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