PressClub Global · Article.
MINI looks good on you: the new MINI Lifestyle Collection 2026.
Tue Sep 29 10:00:00 CEST 2026 Press Release
+++ MINI presents the MINI Lifestyle Collection 2026, featuring apparel, bags, luggage and accessories +++ Clean lines, expressive colours and signature MINI details run throughout the collection +++
Press Contact.
Franziska Liebert
BMW Group
Tel: +49-151-601-28030
send an e-mail
Author.
Franziska Liebert
BMW Group
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Munich. The new MINI Lifestyle Collection will expand the MINI lifestyle range with new must-haves that enable MINI fans to experience the MINI world both in and beyond the car.
Whether browsing the city with sunglasses, a crossbody bag and shopper, or heading to the office with a travel mug tucked into a backpack or laptop bag, the new products add distinctive accents to everyday life. For adventures in and beyond the city, duffle bags and trolleys offer generous storage space. And with an umbrella and hoodie, fans are ready for rainy days.
“With the new MINI Lifestyle Collection, we wanted to capture the Zeitgeist while offering versatile styling options that remain unmistakably MINI,” explains Peter Zemljak, Head of MINI Lifestyle and Licences. “My personal favourite is the coffee mug that matches the colour of my Cooper – it brings a touch of MINI to the very start of my day.”
The colour palette draws inspiration from popular exterior colours across the current MINI model family. Essentials in Black and White meet seasonal products in Ocean Wave Green, Smokey Green and Rebel Red.
The MINI Lifestyle Collection 2026 in detail
The apparel range for women and men includes T-shirts, caps, polo shirts, hoodies and jackets. Comfortable fits and high-quality materials meet characteristic MINI design details.
The MINI Lifestyle Collection’s range of bags and luggage extends from crossbody bags and shoppers to roll-top backpacks and laptop bags, as well as duffle bags and trolleys. Durable materials, practical compartments and ample storage make them versatile companions for city life and travel.
The accessories selection includes notebooks, water bottles, travel mugs, umbrellas and sunglasses – everyday essentials with a distinctive MINI twist.
Young MINI fans can enjoy their first MINI driving experiences with the MINI Baby Racer and MINI Alu Balance Bike, wearing T-shirts and sweatshirts featuring classic Mini graphics. Scale models of the MINI Cooper SE and MINI Aceman SE bring the brand’s latest vehicles into the home.
Key points at a glance
- Market launch: The MINI Lifestyle Collection 2026 will be available from October 2026 (depending on market).
- Range: The collection includes apparel, bags, luggage, accessories, products for children and MINI vehicle miniatures.
- Design: Clean lines, bold colours and characteristic MINI details define the new products.
- Colour palette: Black and White meet Ocean Wave Green, Smokey Green and Rebel Red – inspired by current MINI exterior colours.
In case of queries, please contact:
Corporate Communications
Franziska Liebert, Spokesperson MINI
Phone:
+49-151-601-28030
Email: franziska.liebert@mini.com
Micaela Sandstede, Head of Communications
MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de