MINI is teaming up with the creative project Lovecraft to show how fresh ideas and strong collaboration can bring new life into disused spaces. On more than 25,000 square meters, a colorful and lively place full of culture, creativity and #BIGLOVE is being created in a former department store at Munich's Stachus.
As of February 1st 2022, Stefanie Wurst takes over the management of the MINI brand. Her predecessor Bernd Körber will now head BMW Product Management and the Connected Company. Strategic further development of the British premium brand with a focus on new markets and target groups as well as electromobility and digitalization will be consistently continued.
Visions for sustainable mobility and cities designed for excellent quality of living, fresh stimuli for the MINI community and a clear commitment to diversity: with its ‘BIG LOVE from Munich’ campaign the British premium brand left its mark at the International Motor Show and not only with the large-format mural on the tower of “Sugar Mountain” designed by the artist Lakwena.
MINI presents itself as a future-oriented brand that is leading distinctive design into the future, sets positive impulses, combines sustainability with emotions and places people at the heart of its product development.
Artists, athletes, driving fun experts and thought leaders from around the world present the new edition of the MINI 3-door, the MINI 5-door and the MINI Convertible in their personal environments. Eight-part video clip series on MINI's social media channels celebrates the enthusiasm for diversity, the openness to new things and the creativity that inspires people in different ways.
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