MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive.
Big appearance for MINI: The all-electric MINI Aceman is celebrating its world premiere at the 18th Beijing International Automotive Exhibition 2024. Together with the all-electric MINI Cooper and the powerful MINI John Cooper Works Countryman ALL4, MINI is presenting its new model generation in Beijing.
With its ALL4 all-wheel drive, the all-electric MINI Countryman SE ALL4 is a reliable companion for adventures on any surface. The performance-enhanced crossover model offers plenty of space and comfort for the whole family thanks to a noticeably expanded interior.
+++ Higher volumes and a growing team +++ New night shift in assembly +++ High-voltage batteries produced in-house +++
The MINI Cooper is the epitome of efficiency and driving pleasure. The fully-electric fifth generation MINI Cooper SE offers classic go-kart feeling in any weather condition.
In a year marked by dynamic shifts in the automotive industry, MINI showcased growth and an unprecedented surge in the adoption of Battery Electric Vehicles. With a commitment to innovation and sustainability, MINI's 2023 sales performance sets a new benchmark for the brand's contribution to a greener automotive future.
The all-electric MINI Cooper SE stands for emission-free mobility and urban driving pleasure. The new 3-door model is also available in the John Cooper Works Trim, which emphasises the brand's racing history.
With its robust design, the all-electric crossover model exudes self-confidence and a thirst for adventure. The ALL4 all-wheel drive makes the powerful MINI Countryman SE ALL4 a reliable companion with all-terrain traction on any surface.
To celebrate the introduction of the new MINI family, MINI is launching a global “Digital First” campaign developed by the MINI creative team and the agency Anomaly. The new brand environment presents a distinctive new design and a new visual language to the public.
The future starts now: With impressive performance, comfortable space in compact dimensions and a minimalist design, the new MINI Cooper SE is perfectly equipped for today's urban mobility requirements.
+++ Processes and systems become faster, more efficient and more transparent +++ BMW Group MINI Plant Oxford as forerunner +++
Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor. With wider wheel arches, characteristic charisma and a modern minimalist design with clearly designed surfaces, the car now has a significantly enhanced presence.
As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future. Electrified go-kart feeling and an immersive user experience take the MINI DNA to a whole new level.
MINI is consistently pursuing its path towards an all-electric model range and will be presenting two members of the new MINI family at the IAA (International Motor Show) in Munich (5 - 10 September 2023).
The MINI brand, which has been the epitome of inspiring mobility in urban environments for 64 years, combines locally emission-free driving in urban traffic with a unique emotional experience.
Two generations, one common goal: pure camping fun! Thanks to the roof tent specially designed for MINI, every road trip becomes an unforgettable experience.
The MINI Cooper SE Countryman ALL4 combines style, adventurous and sustainability in one vehicle. With its reduced environmental footprint, the stylish all-rounder is the ideal choice for a trip to the Scottish mountains.
The MINI Cooper SE offers the perfect combination of locally emission-free mobility and the typical MINI driving pleasure. Thanks to its famous go-kart feeling and impressive agility, it is a loyal companion in Hamburg's city traffic.
Electric and elegant, the MINI Cooper SE Convertible impresses in two colour variants: Enigmatic Black and White Silver.
The sound, the thrill, the atmosphere: the Goodwood Festival of Speed celebrates motorsport and automotive culture in a unique way. At this year's 30th anniversary edition of the festival in West Sussex, England, the MINI John Cooper Works 1to6 Edition made its racing debut at the legendary hillclimb.
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