+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.
+++ New petrol engines for BMW M240i xDrive Coupé as well as for entry models into the world of BMW M in the BMW 3 Series and 4 Series +++ More power and lower emissions +++ Greater range of exterior colours for BMW 2 Series Gran Coupé +++ BMW X3 with additional interior upgrades +++ Various improvements for BMW Connected Drive +++
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG and Adrian van Hooydonk, Head of BMW Group Design World Premiere BMW iX3 Munich, 5 September 2025
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
Sustainability along the entire life cycle +++ Neue Klasse offers a comprehensive sustainability approach in supply chain, production and use phase measures +++ Focus on decarbonization and resource conservation +++
+++ BMW Group expands the range of My Trips driving statistics for the My BMW App and MINI App +++ The driver’s carbon impact is based on their vehicle’s footprint and routes driven +++ Available for selected models with all types of drive system +++
+++ Up to 800km of electric range (WLTP) and 400kW maximum charging +++ the BMW Panoramic iDrive perfects driver orientation +++ Gen6 powertrain and Heart of Joy raise the typical BMW driving pleasure not just to the next level but to a higher level still +++ SoP of the BMW iX3 at the end of the year +++ World premiere at the IAA Mobility 2025 +++
+++ BMW i4 gets improved energy efficiency and increased range +++ New BMW i4 range-topper with even more power +++ BMW Digital Key becomes preferred means of access for many BMW models +++ Tyre repair kit Plus now standard on models like BMW 1 Series, BMW 2 Series Coupé, BMW 3 Series +++ Ultimate Package available for BMW X5 M Competition and BMW X6 M Competition +++
+++ BMW Group and Solid Power partnership reaches next milestone +++ ASSB technology on the road for the first time +++ BMW battery expertise and battery strategy ensure access to the latest battery-tech developments +++
iFACTORY’s full potential: new site in Hungary adopts many innovations from the global production network +++ Forerunner among the BMW Group plants with just-in-sequence delivery to the production line +++ Efficient, ergonomic assembly processes thanks to intense modularisation, fewer different connecting elements, a simplified wiring harness and innovative cockpit assembly +++ Series production will start in late 2025 with the new BMW iX3
On location photos and footage International Media Launch in Barcelona.
+++ Global awareness campaign interprets classical brand values through the lens of electric mobility +++ Hero film – soundtracked by hit single “Beautiful Things” – and numerous multimedia releases showcase the brand’s multi-faceted e-mobility portfolio +++ Branding activities focus on the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX +++
+++ Multi-channel communications content highlights technology and design of range-topping models amid breathtaking scenery +++ BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM take starring roles in show of exclusive driving pleasure +++ International launch on YouTube and Instagram +++ TV commercials, outdoor and print advertising to follow +++
Technical data - BMW i4, valid as of July 2024
On location photos and footage International Media Launch Garching near Munich, Germany.
+++ Pioneering BMW Vision Neue Klasse on show for the first time in China +++ World premiere of the new MINI Aceman and the new BMW i4 +++
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