Stylish, safe and full of driving pleasure - with the MINI Aceman and the exclusive MINI Lifestyle Collection, MINI makes the festive season a special experience.
All-electric from Munich to Iceland: a road trip from Bavaria to the Westfjords demonstrates that the fully electric MINI Countryman SE ALL4 is ready for adventure. In the heart of wild nature, the largest model in the MINI family shows just how versatile it is - and why it rightly carries its name.
The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.
MINI presents the next milestone in its cooperation with Paul Smith in Tokyo whilst showcasing their current model range.
The MINI Cooper Convertible S turns every bend into an intense driving experience. The powerful two-litre engine with 204 hp delivers acceleration, wind noise and a sporty sound.
The MINI Cooper S 5-door ensures typical MINI driving pleasure on the country roads of southern England with its powerful four-cylinder engine delivering 204 hp. The John Cooper Works trim showcases the brand's racing DNA.
+++ Jean-Philippe Parain to head MINI +++ Stefan Richmann becomes new Head of Treasury +++ Ritu Chandy to lead Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa +++
Top ratings for the MINI Cooper and MINI Aceman in Euro NCAP crash tests: With the latest 5-star rating, four models in the new MINI family now have the highest rating for maximum safety.
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.
66 years of MINI – over six decades of go-kart feeling, innovation and unique design. It was in Great Britain that the success story of an original began in 1959 with the Classic Mini, which still conquers the roads and makes hearts beat faster today.
‘RELAX. WE CARE.’: MINI Service with Proactive Care guarantees a relaxed driving experience. The innovative, data- and AI-driven offering operates proactively and independently. Solutions, service appointments, and additional applications are now also offered proactively to MINI customers.
MINI unveils two exclusive John Cooper Works showcars at the IAA Mobility 2025 in Munich in the MINI Pavillion at Lenbachplatz - created in collaboration with a world-famous lifestyle brand. The Open Space at Max-Joseph-Platz invites visitors to Central London, presenting heritage, racing and all-electric mobility from MINI.
+++ Dentsu assumes central role as media agency for BMW, MINI and BMW Motorrad across all European markets +++ Focus on AI-based efficiency, customer orientation and sustainable media work +++ Holistic brand management and multi-channel planning approach +++ Introduction in time for Neue Klasse launch +++
Dynamic in the city, comfortable in the country: the MINI Countryman S ALL4 presents itself as both versatile and powerful on the US East Coast. The 4-cylinder petrol engine gives the largest member of the MINI family a brand-typical driving experience.
+++ BMW Group expands the range of My Trips driving statistics for the My BMW App and MINI App +++ The driver’s carbon impact is based on their vehicle’s footprint and routes driven +++ Available for selected models with all types of drive system +++
Top racing performance, impressive endurance and genuine team spirit: MINI John Cooper Works and Bulldog Racing achieve another spectacular success in the SP3T class at the 24 Hours of Nürburgring.
High speed and enormous endurance: the 24-hour race at the Nürburgring poses extreme challenges for racing cars and drivers. Four outstanding drivers will be competing in the 53rd edition of the race for MINI John Cooper Works and Bulldog Racing. Among them: 27-year-old racing icon Samantha Tan from Canada.
MINI John Cooper Works and Bulldog Racing are ready for the toughest race in the world. The top performance of MINI John Cooper Works and an exclusive outer skin create the best conditions for delivering top performance and reliability at the 53rd edition of the 24 Hours Race at the legendary Nürburgring.
Despite its compact dimensions, the MINI Aceman offers plenty of interior space and is therefore ideal for city traffic. Despite its everyday practicality, dynamics and driving fun are not neglected: MINI's first crossover is an adventurous companion - even far beyond the outskirts of the city.
+++ Sixth generation of BMW eDrive technology marks a milestone in electric mobility +++ BMW Energy Master: intelligent central control unit for the fundamentally new high-voltage battery – developed and produced in-house +++ Expertise from the e-mobility value chain in Bavaria and Austria pooled together +++ Innovative and flexible modular principle for electric drive +++
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