More than 800 Kilometers Without Recharging: BMW iX3 Long Wheelbase demonstrates Neue Klasse efficiency under demanding real-world conditions
跨越中国多维环境严苛验证 新世代BMW iX3长轴距版全面推进本土化能效测试
+++ World premieres of the BMW iX3 Long Wheelbase, the BMW i3 Long Wheelbase, and the new BMW 7 Series +++ New BMW 7 Series featuring BMW Neue Klasse technologies for the first time +++ BMW digital experience and driver assistance systems developed specifically for the Chinese market – Emotional MINI concept cars +++
Developed “In China, for China, and with China”, the BMW iX3 Long Wheelbase showcases Neue Klasse innovation, long-wheelbase comfort, and next-generation digital intelligence ahead of its global debut.
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.
+++ Impressive ceremony combines Hungarian culture and modern automotive production +++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation +++ Latest technologies based on BMW iFACTORY principles, with first Gen6 high-voltage battery production facility on-site +++ New BMW iX3 to enter series production as first Neue Klasse vehicle in late October +++
+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG and Adrian van Hooydonk, Head of BMW Group Design World Premiere BMW iX3 Munich, 5 September 2025
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
Satellite and Streaming Details of the BMW Group Keynote with the World Premiere of the new BMW iX3.
Sustainability along the entire life cycle +++ Neue Klasse offers a comprehensive sustainability approach in supply chain, production and use phase measures +++ Focus on decarbonization and resource conservation +++
+++ Up to 800km of electric range (WLTP) and 400kW maximum charging +++ the BMW Panoramic iDrive perfects driver orientation +++ Gen6 powertrain and Heart of Joy raise the typical BMW driving pleasure not just to the next level but to a higher level still +++ SoP of the BMW iX3 at the end of the year +++ World premiere at the IAA Mobility 2025 +++
iFACTORY’s full potential: new site in Hungary adopts many innovations from the global production network +++ Forerunner among the BMW Group plants with just-in-sequence delivery to the production line +++ Efficient, ergonomic assembly processes thanks to intense modularisation, fewer different connecting elements, a simplified wiring harness and innovative cockpit assembly +++ Series production will start in late 2025 with the new BMW iX3
+++ Global awareness campaign interprets classical brand values through the lens of electric mobility +++ Hero film – soundtracked by hit single “Beautiful Things” – and numerous multimedia releases showcase the brand’s multi-faceted e-mobility portfolio +++ Branding activities focus on the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX +++
Sales launch of the all-electric BMW iX1 -Two plug-in hybrid models and two further drive variants of the compact Sports Activity Vehicle new to the range as well - New entry-level motor and engine for the BMW i4 and the BMW 2 Series Active Tourer - Innovation package for the BMW 2 Series Gran Coupé and the BMW 1 Series - BMW M Laptimer now as a vehicle app - Additional functions for the My BMW app - Optimised tyre pressure control - Digital Art Mode ...
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