- Major milestone for BMW Group Plant Debrecen - Fastest ramp-up of a new BMW Group plant. - Strong demand for the BMW iX3, the first model of the Neue Klasse - Intensive collaboration across the production network
- Full price transparency, total control over costs and an expanded BMW Group Charging network make charging on the go even easier – especially when travelling long distances. - New features in the vehicle app and the vehicle itself provide clarity on the actual charging costs incurred. - The BMW Group Charging network already comprises 1.1 million charging points in Europe alone.
All-encompassing safety approach of BMW endorsed by Euro NCAP result. New Euro NCAP test procedure covers the entire sequence of events – from preventive features and crash avoidance systems via crash protection to safety after a crash. Safety of the flush-fitting, electrically operated door handles on the BMW iX3 confirmed in all situations tested. First Neue Klasse model comfortably achieved a five-star rating in Euro NCAP testing, which now imposes ...
BMW is continuing its popular global innovation campaign. Five new short films once again showcase digital technologies and intelligent features. Using typical BMW humour, the campaign illustrates how modern innovations can make the experience of driving more comfortable, relaxed and intuitive. The focus is on the new BMW Symbiotic Drive, the upgraded BMW Intelligent Personal Assistant and the fast-charging function in the new BMW iX3. In-car ...
More than 800 Kilometers Without Recharging: BMW iX3 Long Wheelbase demonstrates Neue Klasse efficiency under demanding real-world conditions
跨越中国多维环境严苛验证 新世代BMW iX3长轴距版全面推进本土化能效测试
+++ World premieres of the BMW iX3 Long Wheelbase, the BMW i3 Long Wheelbase, and the new BMW 7 Series +++ New BMW 7 Series featuring BMW Neue Klasse technologies for the first time +++ BMW digital experience and driver assistance systems developed specifically for the Chinese market – Emotional MINI concept cars +++
Developed “In China, for China, and with China”, the BMW iX3 Long Wheelbase showcases Neue Klasse innovation, long-wheelbase comfort, and next-generation digital intelligence ahead of its global debut.
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.
+++ Impressive ceremony combines Hungarian culture and modern automotive production +++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation +++ Latest technologies based on BMW iFACTORY principles, with first Gen6 high-voltage battery production facility on-site +++ New BMW iX3 to enter series production as first Neue Klasse vehicle in late October +++
+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG and Adrian van Hooydonk, Head of BMW Group Design World Premiere BMW iX3 Munich, 5 September 2025
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
Satellite and Streaming Details of the BMW Group Keynote with the World Premiere of the new BMW iX3.
Sustainability along the entire life cycle +++ Neue Klasse offers a comprehensive sustainability approach in supply chain, production and use phase measures +++ Focus on decarbonization and resource conservation +++
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