+++ World premieres of the BMW iX3 Long Wheelbase, the BMW i3 Long Wheelbase, and the new BMW 7 Series +++ New BMW 7 Series featuring BMW Neue Klasse technologies for the first time +++ BMW digital experience and driver assistance systems developed specifically for the Chinese market – Emotional MINI concept cars +++
+++ MINI and Paul Smith bring their playful, optimistic DNA to Salone del Mobile +++ Design installation showcases latest MINI Paul Smith Edition +++
+++ Triumph for the BMW Group and the Neue Klasse +++ Tenth and eleventh title wins for the BMW Group +++ Jury members issue purchase recommendations for more than 413 million readers +++
BMW has made a strong start to the year, with multiple victories in top award events. Three BMW model series took first place in German “auto motor und sport” magazine’s “Best Cars” competition. And four BMW models came out on top in “What Car?” magazine’s “Car of the Year Awards 2026”. This continues a string of successes in German and international polls. Award wins across many different model series underscore how balanced the BMW product range is. The ...
+++ New production lines go into pre-series operation at BMW Group Plant Munich +++ Series production of new BMW i3 to begin in second half of 2026 +++
+++ Reduced consumption and increased range for BMW iX1 and BMW iX2 +++ BMW iX3 option for faster charging +++ BMW M5 and BMW XM Label prepared for future Euro 7 emissions standard +++ Tyre repair kit Plus now standard for models like BMW X3, BMW 2 Series Gran Coupé and BMW 5 Series Sedan +++
+++ Pure iFACTORY: digitally planned and built from the outset +++ Start of series production for new BMW i3 in the second half of 2026 +++
+++ BMW iX3 awarded “Golden Steering Wheel” for “Best Innovation” +++ BMW M5 Touring wins in the “Upper/Luxury Class” category +++ “Auto Trophy” awards from “Auto Zeitung”: BMW victories across the entire product range – from compact to luxury class +++ Readers once again vote BMW “World’s Best Brand” +++
+++ BMW expands electric innovation into water sports +++ Highly efficient electric motor +++ Connected, self-inflating stand-up paddleboard (SUP) +++ Innovative mounting system for attaching accessories quickly +++ User interface on the carbon-fibre paddle inspired by the BMW Neue Klasse +++ Lifestyle Accessory Capsule contains, among other things, an Insta360 X5 camera and stylish clothing from the BMW range +++ Graphics concept by BMW Group Designworks, ...
+++ Impressive ceremony combines Hungarian culture and modern automotive production +++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation +++ Latest technologies based on BMW iFACTORY principles, with first Gen6 high-voltage battery production facility on-site +++ New BMW iX3 to enter series production as first Neue Klasse vehicle in late October +++
+++ New petrol engines for BMW M240i xDrive Coupé as well as for entry models into the world of BMW M in the BMW 3 Series and 4 Series +++ More power and lower emissions +++ Greater range of exterior colours for BMW 2 Series Gran Coupé +++ BMW X3 with additional interior upgrades +++ Various improvements for BMW Connected Drive +++
+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++
Sustainability along the entire life cycle +++ Neue Klasse offers a comprehensive sustainability approach in supply chain, production and use phase measures +++ Focus on decarbonization and resource conservation +++
+++ Dentsu assumes central role as media agency for BMW, MINI and BMW Motorrad across all European markets +++ Focus on AI-based efficiency, customer orientation and sustainable media work +++ Holistic brand management and multi-channel planning approach +++ Introduction in time for Neue Klasse launch +++
+++ BMW Group expands the range of My Trips driving statistics for the My BMW App and MINI App +++ The driver’s carbon impact is based on their vehicle’s footprint and routes driven +++ Available for selected models with all types of drive system +++
With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater choreography – as an analogy for the way the Heart of Joy will intelligently coordinate key driving functions in future BMW vehicles, starting with the Neue Klasse models.
Two BMW model series take first place in their respective vehicle categories in the renowned “Best Cars” readers’ poll of German car magazine “auto motor und sport”. And BMW achieves a triple victory in the UK at “What Car?” magazine’s 2025 “Car of the Year Awards”. BMW thus seamlessly continues its string of successes in competitions in Germany and on international markets.
On location photos and footage International Media Launch in Barcelona.
+++ Sixth generation of BMW eDrive technology marks a milestone in electric mobility +++ BMW Energy Master: intelligent central control unit for the fundamentally new high-voltage battery – developed and produced in-house +++ Expertise from the e-mobility value chain in Bavaria and Austria pooled together +++ Innovative and flexible modular principle for electric drive +++
