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The BMW M Driving Experience extends with AREA M – Your Ultimate BMW M Experience: International focus with new name, new location and new events.

Wed Jul 15 17:30:00 CEST 2026Press Release

+++ New brand image and restructured portfolio +++ Additional site in Memmingen, Germany +++ “Games of Drift” with specially adapted M2 Drift Signature AREA M vehicle as key event in Memmingen with live scoreboard and final +++ New target groups, new customer experience, new digital platform +++ Spiritual home for Gen M and all who feel an affinity with it +++ BMW M Experience Center for the ultimate driving experience +++

BMW M
 

BMW M2 with M Performance Track Kit sets record time on the Nordschleife

Mon Jul 06 11:30:00 CEST 2026Press Release

The BMW M2 with M Performance Track Kit has set a notarised record time on the Nürburgring Nordschleife. The run on 22 May was verified by TÜV Rheinland and took place under demanding conditions: high ambient and asphalt temperatures as well as oil traces in the T13 section made the time attack more challenging.

BMW M Cars
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M2
 

BMW M Award with world premiere in MotoGP™: The BMW M2 with xDrive is the 2026 winner’s car.

Thu Jun 04 20:57:18 CEST 2026Press Release

+++ Sheer driving pleasure: The new BMW M2 with xDrive (fuel consumption combined: 10.4–10.3 l/100 km; CO₂ emissions combined: 235–233 g/km according to WLTP, CO₂ class: G)* is the first BMW M2 with all-wheel drive. +++ World premiere at the MotoGP™ Grand Prix of Hungary at Balaton Park Circuit. +++ Innovative BMW M technologies for the fastest qualifier in MotoGP™. +++

G87 CS
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BMW M Cars
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M2
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Official Car of MotoGP

The new BMW M2 with M xDrive.

Wed Jun 03 00:01:00 CEST 2026Press Kit

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M xDrive all-wheel-drive system available for the BMW M2 compact high-performance sports car for the first time. Enhanced traction enables even faster acceleration combined with further improved agility and directional stability. M feeling without any trade-off in performance – through every season and in almost any road conditions. Innovative BMW M Ignite engine technology reduces fuel consumption significantly under high loads. Market launch of the BMW ...

G87
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BMW M Cars
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M2
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BMW M
 

High Fidelity Meets High Performance: The BMW XM Label Soundmachine.

Thu May 14 10:00:00 CEST 2026Press Release

Apprentices transform the BMW XM Label into a rolling DJ stage – dBTechnologies sound system complemented by Pioneer DJ setup – DJ legend and brand ambassador Carl Cox approves the system – world premiere at Electric Mountain Festival in Sölden – appearances planned at automotive events in Le Mans and Spielberg

G09
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BMW M Cars
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XM
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BMW M

BMW M Ignite technology: Innovative new technology for all six-cylinder in-line engines from BMW M.

Thu May 07 17:00:00 CEST 2026Press Release

+++ Pre-chamber combustion patented by BMW celebrates its premiere. High-efficiency new development makes its series production debut in BMW M models and enables a significant reduction in fuel consumption under high loads. New ignition process is a prime example of the transfer of technology from racing cars to series-production models and helps to meet the requirements of the EU7 standard. Production of the BMW M3 and BMW M4 with BMW M Ignite technology ...

G87 CS
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BMW M Cars
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M4
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M2
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M3
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BMW M
 

The new BMW 7 Series.

Wed Apr 22 15:00:00 CEST 2026Press Kit

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In the new BMW 7 Series, progressive luxury and the pioneering technologies of the Neue Klasse come together to create a unique driving experience.

G70 LCI
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BMW M Cars
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BMW i
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i7
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M760e
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Sedan
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7 Series
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M760
 

BMW model updates, spring 2026.

Wed Jan 28 08:00:00 CET 2026Press Release

+++ Reduced consumption and increased range for BMW iX1 and BMW iX2 +++ BMW iX3 option for faster charging +++ BMW M5 and BMW XM Label prepared for future Euro 7 emissions standard +++ Tyre repair kit Plus now standard for models like BMW X3, BMW 2 Series Gran Coupé and BMW 5 Series Sedan +++

BMW i
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BMW
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BMW M
 

BMW M collects numerous awards in 2025.

Fri Jan 23 00:01:00 CET 2026Press Release

+++ Awards across a wide range of models +++ Popular with readers and expert juries alike +++ Outstanding result for BMW M5 Touring in Germany’s “Golden Steering Wheel” event +++ Further awards for BMW M5 models +++ Prize-winning “BMW M Electrified” episodes +++

Awards
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BMW M
 

BMW M digital experience: new BMW M in-car apps and specific enhancements to the My BMW app.

Wed Dec 17 11:30:00 CET 2025Press Release

+++ Enhanced digital experience for BMW M customers +++ Initial offering includes three exclusive BMW M in-car apps: “M Cockpit”, “M Drag Meter”, and “M Channel” +++ Additional added value initially for the new BMW iX3 with M Sport package +++ Integration of the new BMW M Community for the German market into the My BMW App +++ Exclusive BMW M content and benefits for BMW M High Performance and M Performance drivers in the German market +++

 

PUMA x BMW M Motorsport present Art Car Capsule Collection by Cao Fei.

Fri Nov 28 13:00:00 CET 2025Press Release

+++ Premiere at the M Festival in Chengdu +++ Art Car Capsule Collection inspired by BMW Art Car #18 by Cao Fei +++ Collection with tech-inspired details, AR-style graphics and glow-in-the-dark elements +++ Now available worldwide, including at the BMW Lifestyle Shop +++

BMW M
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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

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