+++ MINI and Paul Smith bring their playful, optimistic DNA to Salone del Mobile +++ Design installation showcases latest MINI Paul Smith Edition +++
Additional photo material of the BMW i3 design premiere with Oliver Zipse, Chairman of the Board of Management of BMW AG, and Adrian van Hooydonk, Head of BMW Group Design
+++ Exclusive three-door interpretation of a BMW Touring +++ Unique colour and material concept +++ Limited-run small series for collectors and enthusiasts +++
+++ Cooperation and innovation under the spotlight +++ Design as a driver of dialogue and development +++ Crea-tive approaches with a vibrant community mindset +++
+++ BMW and MINI create thematic worlds for Milan Design Week ++ Focus on personalisation ++ New location in the historic Palazzo Borromeo d'Adda +++
+++ The BMW Group continues to consistently implement its successful product strategy +++ World premiere of the first all-electric performance models MINI John Cooper Works Electric and MINI John Cooper Works Aceman +++ First joint motor show appearance of BMW Vision Neue Klasse and BMW Vision Neue Klasse X +++
+++ Adrian van Hooydonk reorganises BMW Group Design, brings in Maximilian Missoni +++ Two BMW Design studios going forward +++ Digital experience and Colour and Material Design enhanced +++
+++ Seat as proof point of how BMW Group and partners develop innovative materials +++ Glimpse into the processes of tomorrow +++ Aiming to reduce emissions and conserve resources +++
+++ Unique and exotic car design +++ Combination of aesthetics and dynamics at the highest level +++ References to historic BMW Z8 and BMW 503 +++
+++ Focus at mcbw: circular economy and resource conservation +++ BMW Group experts to discuss evolving relationship with nature and new views on design and innovation +++ “Nature mindset” as design principle +++
BMW Group Design shows holistic vision of the future for Design Week in Milan +++ Insights into the creative development process of the BMW Vision Neue Klasse and the BMW Vision Neue Klasse X
+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++
+++ Tribute to BMW Art Car by Esther Mahlangu +++ World premiere at Frieze Los Angeles +++ Colour-change technology reinterprets distinctive ornamentation +++ Complex colours and patterns showcase future potential for customised vehicles +++
+++ Official opening during West Bund Art & Design Fair Shanghai +++ Seismograph for market trends and customer expectations in China +++ Integral part of new BMW Group Research and Development Centre in West Bund +++
Commercial tower is intended to set new standard for environmentally sound architecture +++ Designworks has been commissioned with crafting the building’s interactive façade +++ Signing of the partnership agreement at BMW Welt in Munich
+++ World premiere for the all-new BMW X2 and all-electric BMW iX2 +++ BMW Vision Neue Klasse makes its Asian debut and points the way to a new era of individual mobility +++ BMW ConnectedDrive Upgrades, video streaming and in-car gaming are among the highlight digital user experiences +++ BMW iX5 Hydrogen showcases its potential as an additional option alongside battery electric drive systems +++
+++ Design head Edgar Heinrich hands over to Alexander Buckan. +++
Our definition of “the new” takes an unusual course for the BMW Vision Neue Klasse, as the international campaign places the brand promise “Freude forever.” at the heart of its communications.
+++ A glimpse of the future for the BMW brand: electric, digital and circular +++ Design pared down to key BMW-typical elements +++ Next generation of BMW iDrive as interface between real and virtual worlds +++ More efficiency and driving pleasure, thanks to sixth-generation BMW eDrive technology +++
Sound staging becomes a fundamental component of the purely electric driving experience. Diverse sound worlds enrich the immersive experience and come to the new MINI Cooper Electric for the first time.
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