+++ Cooperation and innovation under the spotlight +++ Design as a driver of dialogue and development +++ Crea-tive approaches with a vibrant community mindset +++
+++ Adrian van Hooydonk reorganises BMW Group Design, brings in Maximilian Missoni +++ Two BMW Design studios going forward +++ Digital experience and Colour and Material Design enhanced +++
Sound staging becomes a fundamental component of the purely electric driving experience. Diverse sound worlds enrich the immersive experience and come to the new MINI Cooper Electric for the first time.
MINI proudly presents the first four design elements of the upcoming model family, giving a preview of the new Charismatic Simplicity design language. With a sneak peek of the new round OLED display, the modern steering wheel, as well as seats and rims of the new model family, MINI shows how traditional brand values can be combined with advanced technologies.
MINI and Designworks: architects of change.
Since 2013 Christopher Weil has been Head of Exterior Design at MINI. That means he’s the man responsible for the overall exterior design of current and future MINI production models and concept cars. He has set himself the task of encouraging his team to give free rein to their creativity and to rethink the MINI brand.
Annette Baumeister has been Head of Colour and Trim Design and Design Quality at MINI since 2003. In this capacity she is responsible for everything to do with colours and materials for the exterior and interior design of a MINI – from paintwork colour to the choice of roofliner all the way to the seat upholstery design.
Since January 2011, Anders Warming has held the post of Head of MINI Design. His career path has been the realisation of a childhood dream: Warming never wanted to do anything else but design cars. Barring a short gap, Danish-born Warming has spent his entire professional career with the BMW Group: from Designworks – A BMW Group Company via BMW Design to MINI Design.
BMW Group Design is named winner four times in the Exterior Premium Brand category and takes honours in the event category for a further two installations by BMW i and MINI. Top places go to another 13 BMW Group projects.
Concept cars serve as a “creative playground” for car designers. All have a focus on the future in common and visionary potential comes as standard. From innovative lighting concepts and novel door mechanisms to the creative realisation of specific thematic areas, concept cars offer an open-door policy to ideas of every kind. Some concept cars are conceived to aid the development and implementation of new technologies, others showcase an innovative design ...
On the occasion of the Salone del Mobile 2012, MINI presents the installation COLOUR ONE for MINI by Scholten & Baijings. This work by the internationally renowned Dutch design duo explores the design of a MINI One by examining its composition down to the smallest details and, in so doing, dissecting the design process per se.
Over the years, the styling of MINI cars has produced a host of design icons which have become synonymous with the brand as a whole and, in some cases, signature features of individual models. Collectively, these iconic elements have helped shape the identity of the brand and its cars.
MINI design is the evolutionary continuation of the legendary formal language that defined the classic Mini of 1959. As such, it embodies automotive history that is very much alive. With his classic Mini, Sir Alec Issigonis designed a revolutionary small car that offered the largest possible interior on the smallest possible footprint, transposing the design maxim “form follows function” to automotive construction. To this day it remains one of the key ...
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