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Press Release

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Accessories that make a sustainable impression. The BMW i Collection.

  • 19.09.2013
Contained media data:
BMW i Collection_BMW i Laptop Bag (09/2013) Show all media

Munich. Take a look at what we refer to as the i-edition of the new BMW Lifestyle Collection: the BMW i Collection. Its accessories, which will be launched in October 2013, are characterized by clear design and the responsible handling of resources. The BMW i Collection is inspired by the ideas behind the BMW i-concept. If it applies to the vehicles, then it goes for the lifestyle products too – Solar Charger, Urban Mega Shopper or Laptop Bag: all of them are visionary and ecofriendly, urban and premium, everyday and elegant. 

Materials: sustainable & modern.
Leather tanned using olive leaves and a felt-look fabric made from recycled PET – those are the exciting materials from which the BMW i Urban Mega Shopper is made. This bag has blue chord handles – also made from recycled PET – and it bears the signature of BMW i. The Shopper’s spacious main compartment can accommodate a matching BMW i Laptop Bag, whose strong sleeve protects your computer on the move. In one of the Shopper’s secondary compartments you can stash your BMW i Ballpoint Pen, a writing implement which the BMW i Collection’s developers made ecofriendly, just like the BMW i Notebook. The latter has a two-tone cover made from recycled felt-look fabric, which can be changed easily using its inner loops. 

Use it: daily, everywhere.
The BMW i Solar Charger lets you charge, store and dispense energy. This upmarket solar device in a BMW i logo design may be very compact, but it has a big charging surface and harbors an integrated rechargeable battery. It comes  with a charging cable that has a range of different slot-on connectors, allowing you to charge mobile devices and MP3 players without burdening resources. If you need faster charging from time to time, then a USB port lets you supply the unit’s battery with power without a light source – from a laptop for example.
The BMW i USB Stick helps you transfer data on the move and holds 16 gigabytes inside its matt, aluminum-look body, which features an “electric-blue” BMW i logo. Thanks to its integrated ring it can be attached securely to the BMW i Lanyard so that it’s always at hand. The Lanyard consists of a blue chord made from recycled PET and a plant-tanned leather label. But if you prefer not to carry your keys on a lanyard, then BMW i Edition offers you a BMW i Keyfob instead. 

The BMW i Collection is available at selected retailers and online at www.bmw-shop.de from October 2013 onwards. Prices range from €99 (Shopper), to €39 (Solar Charger), to €15 (Ballpoint Pen, Lanyard).

 

 

The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".
Compilation: 1 set with 12 photos. |   
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Die BMW i Kollektion.

BMW i Collection_BMW i USB Stick (09/2013) Link to detailed page
 
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BMW i Collection_BMW i USB Stick (09/2013)
BMW i Collection_BMW i Urban Mega Shopper (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Urban Mega Shopper (09/2013)
BMW i Collection_BMW i Urban Mega Shopper (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Urban Mega Shopper (09/2013)
BMW i Collection_BMW i USB Stick (09/2013) Link to detailed page
 
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BMW i Collection_BMW i USB Stick (09/2013)
BMW i Collection_BMW i Solar Charger (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Solar Charger (09/2013)
BMW i Collection_BMW i Solar Charger (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Solar Charger (09/2013)
BMW i Collection_BMW i Lanyard (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Lanyard (09/2013)
BMW i Collection_BMW i Keyfob (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Keyfob (09/2013)
BMW i Collection_BMW i Notebook (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Notebook (09/2013)
BMW i Collection_BMW i Laptop Bag (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Laptop Bag (09/2013)
BMW i Collection_BMW i Laptop Bag (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Laptop Bag (09/2013)
BMW i Collection_BMW i Ballpoint Pen (09/2013) Link to detailed page
 
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BMW i Collection_BMW i Ballpoint Pen (09/2013)

If you have any questions regarding this press release, please contact:

BMW Group
Sophie Seidenath

Tel.: +49-89-382-27473
E-mail: sophie.seidenath@bmwgroup.com


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