Munich/Brasilia. The BMW Group plans to build a new
plant in Brazil. “We welcome the new framework for investments in
Brazil, based on the recently adopted “Inovar Auto” legislation. We
have submitted an investment proposal for our planned new plant to
the Brazilian Government,” said Ian Robertson, Member of the Board
of Management, responsible for Sales and Marketing BMW, at a meeting
with Brazilian President Dilma Rousseff in the capital, Brasilia, on Monday.
Subject to final approval of the plans by the Brazilian Government,
the goal is for production to begin in 2014. Investments over the
next few years will total more than 200 million euros. Plans call
for a production capacity of approximately 30,000 vehicles per year.
More than 1,000 new jobs will be created at the new production site
– as well as additional jobs within the supplier network as a result
of the new plant. Negotiations with the State Government of Santa
Catarina are already well underway for the new facility in the
“Brazil is a market with tremendous potential for the future for
the BMW Group. For that reason, we are strengthening our long-term
commitment to this country,” Robertson explained. “This will create
the necessary conditions for us to maintain the balance of sales
between Europe, Asia and the Americas – and, therefore, for the
long-term success of our company. With this move, the BMW Group is
applying its strategic principle of ‘production follows the market’,
which has already proved successful in markets such as the U.S.,
China and India.”
The new plant in Brazil will extend the BMW Group’s production
network which currently comprises 29 production and assembly
facilities in 14 countries. The company has been manufacturing BMW
motorcycles at its Manaus location since 2010.
The BMW Group has had a local sales company in Brazil since 1995. A
total of 15,214 vehicles were sold in Brazil in 2011. This
represents a growth rate of almost 54%. BMW Motorrad also increased
its sales by 55% in 2011 to reach a total of 5,442 motorcycles.
The BMW Group is one of the most successful manufacturers of
automobiles and motorcycles in the world with its BMW, MINI,
Husqvarna Motorcycles and Rolls-Royce brands. As a global company,
the BMW Group operates 29 production and assembly facilities in 14
countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than
113,000 motorcycles worldwide. The profit before tax for the
financial year 2011 was euro 7.38 billion on revenues amounting to
euro 68.82 billion. At 31 December 2011, the BMW Group had a
workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the
value chain, comprehensive product responsibility and a clear
commitment to conserving resources as an integral part of its
strategy. As a result of its efforts, the BMW Group has been ranked
industry leader in the Dow Jones Sustainability Indexes for the last