Munich. BMW i Mobility Services has signed an agreement with the
Estonian-born tech company NOW! Innovations, a new strategic partner
for providing mobile payment and billing solutions. It sees BMW i
extending the scope of ParkNow beyond parking garages to include
on-street parking as well. ParkNow is an electronic mobile parking
service that allows users to reserve and pay for their parking place
Joachim Hauser, Director of BMW i Mobility Services, comments: “Now!
Innovations is a perfect match for us. The current scope of our
ParkNow service is off-street parking. With the on-street capabilities
of Now! Innovations we will soon be able to strategically enhance our
product offer and be even more attractive for our customers. The
integration of on-street parking is a major step in creating a
one-stop parking experience.”
NOW! Innovations is a global provider of mobile payment and billing
solutions operating on three continents and in eight countries. The
company has developed a flexible and easy-to-use billing and payment
platform for parking services. The NOW! Parking Platform is based on
the SaaS concept. It enables cities and parking operators not only to
add mobile phone payments to their existing parking system either
independently or as an integrated approach, but also to implement the
Intelligent Parking System (IPS). IPS enables parking asset management
and boosts revenues and efficiency, resulting in lower costs and less
The NOW! Parking Platform offers the widest selection of command
channels: SMS, QR codes, IVR, NFC, RFID, LPR/ANPR. Its functionality
includes dynamic billing mechanisms and multiple payment sources:
credit/debit cards, pre-paid cards, customer accounts, direct debit
order, PayPal, etc. The platform manages an unlimited number of
parking zones, payment rate policies and customer classes. It has the
highest functionality and the lowest cost on the market.
Üllar Jaaksoo, NOW! Innovations CEO: “In the era of smartphones,
applications and platforms we are fascinated by the opportunity to
improve the daily lives of all motorists. Seamless parking payments
and personalised services are our ultimate goal. In partnership with
such a visionary company as the BMW Group we will have a greater
chance to accommodate the transition from analogue to digital parking.
We are looking forward to providing a game-changing solution for BMW
The electronic mobile parking service ParkNow allows users to book
their parking space in advance according to price and location. They
are then guaranteed the space at the lowest possible price based on
the driver’s personal preferences. When looking for a parking space,
customers can either use the ParkNow app for the iPhone and Android
smartphones or reserve and pay for a parking space on the ParkNow
website before being navigated directly to the spot. The service
reduces both the time spent searching for a parking space and the
environmental damage caused by harmful emissions. Currently there are
more than 35 ParkNow stations set up in and around San Francisco.
ParkNow is a joint venture between BMW i Ventures and Urban Mobility LLC.
About BMW i Ventures
The venture capital company BMW i Ventures pursues long-term
strategic partnerships in the areas of e-mobility, navigation,
parking, car sharing and intermodality. Beyond ParkNow, its portfolio
comprises two further parking services: Park@MyHouse is an innovative
online marketplace that links up vacant parking facilities with
drivers seeking a parking space.
BMW i Ventures is part of the BMW i brand, which stands for visionary
vehicles and mobility services, inspirational design and a new
understanding of premium that is more strongly defined in terms of sustainability.