PressClub Global · Article.
BMW Motorrad achieves new all-time high in March. Most successful month in the company's history.
Tue Apr 08 10:32:00 CEST 2014 Press Release
In the first three months of this year BMW Motorrad sales were higher than ever before in a first quarter. Supplies as of March came to a total of 28,719 vehicles (previous year: 24,732 units), making for an increase in sales of 16.1%. 15,183 motorcycles and maxi scooters (previous year: 13,067 units) were supplied to customers worldwide last month.
Press Contact.
Renate Heim
BMW Group
Tel: +49-89-382-21615
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Munich. In the first three months of this year BMW
Motorrad sales were higher than ever before in a first quarter.
Supplies as of March came to a total of 28,719 vehicles (previous
year: 24,732 units), making for an increase in sales of 16.1%. 15,183
motorcycles and maxi scooters (previous year: 13,067 units) were
supplied to customers worldwide last month. With an increase of 16.2%
as compared to the previous year, this was the best monthly sales
performance in the history of the company.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: "We
got off to an excellent start to the new motorcycle season with a
sales increase of 16.1% as of March. In the first three months of this
year we have supplied more motorcycles and maxi scooters than ever
before in a first quarter. What is more, last month was the most
successful in the company's history with 15,183 vehicles sold and an
increase of 16.2%. Never before have we sold as many vehicles in March."
The positive result was due to the high level of demand
worldwide. The first quarter was pleasing in Europe, too. The southern
European markets are seeing significant growth as compared to the
previous year. The strongest individual market for BMW Motorrad
continues to be Germany, followed by the US, France, Italy, Brazil and Spain.
"Based on this excellent quarterly result we have positive
expectations of the upcoming months," concluded Heiner Faust.
For any queries, please contact:
Renate Heim, Communication BMW Motorrad
Telephone: +49 (89)
382-21615 +49 (89) 382 -23927
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and
motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As
a global company, the BMW Group operates 28 production and assembly
facilities in 13 countries and has a global sales network in more than
140 countries.
In 2013, the BMW Group sold approximately 1.963 million cars and
115,215 motorcycles worldwide. The profit before tax for the financial
year 2013 was € 7.91 billion on revenues amounting to approximately €
76.06 billion. As of 31 December 2013, the BMW Group had a workforce
of 110,351 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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