Munich/New York. Internationally acclaimed artist
Jeff Koons will create the 17th BMW Art Car in the 35th anniversary
year of the program.
Koons and Jim O’Donnell, President of BMW North America,jointly
made the announcement today at an event held at Koons’ New York
City studio. "I always thought it would be an honor to work on a
BMW Art Car,” said Jeff Koons. “I look forward to
participate in a tradition set forth by such great artists as Calder,
Lichtenstein, Stella and Warhol."
“The entire BMW Group is looking forward to this celebration of
contemporary art by Jeff Koons, one of the greatest artists of our
time,” said O’Donnell in making the announcement.
Koons will join an illustrious group of artists that includes Andy
Warhol, David Hockney, Jenny Holzer, Roy Lichtenstein, Frank Stella,
Robert Rauschenberg, and Alexander Calder – each of whom has
made a unique artistic statement about the appearance and meaning of cars.
The Koons BMW Art Car will be revealed later in the year. Details of
the model and preliminary design will be announced in due course.
Koons and BMW
The germination of the idea began in 2003, when Koons expressed his
desire to create a BMW Art Car. His relationship with BMW started
over two decades ago when he drove a BMW while residing in Munich,
home to the BMW Group headquarters. Koons is known for his heartfelt
appreciation of cars. Earlier this year he was even recognized by
music icon Bono of U2 as the one of the ideal artists to design a car
that would make the world fall in love with automobiles again.
“We are enormously pleased about Jeff Koons’ eagerly
anticipated contribution to the BMW Art Car series, celebrating its
35th anniversary,” said Frank-Peter Arndt, member of the Board
of Management for the BMW AG and responsible for BMW Group’s
international cultural formats. “Art Cars are part of the DNA of
BMW’s cultural engagement. As manifested in Koons’ latest
sculptural work, what unites us is the belief that nothing is
impossible. Our company and Jeff Koons are drawn to permanent
innovation and cutting-edge technology.”
BMW Art Cars
Since 1975, artists from throughout the world have turned BMW
automobiles into art signifying a particular period through the Art
Car program. In 2007, the latest installment was revealed with Olafur
Eliasson’s “Your mobile expectations: BMW H2R
project.” Many of these have been exhibited in renowned museums
throughout the world including the Louvre, the Guggenheim Museums, and
the Shanghai Art Museum. They have been displayed at the BMW Museum in
Munich, between 2006 and 2010 and many went on a world tour throughout
Asia, Russia, Africa, India, the United States, and Mexico.
With over 100 major projects worldwide, BMW Group cultural programs
have been an integral part of the company’s contributions to
society for almost 40 years. Besides contemporary art, architecture
and design, classical music and jazz are key components of this engagement.
For a link to photos and more information please visit:
The BMW Group
The BMW Group is one of the most successful manufacturers of
automobiles and motorcycles in the world with its BMW, MINI and
Rolls-Royce brands. As a global company, the BMW Group operates 24
production facilities in 13 countries and has a global sales network
in more than 140 countries.
The BMW Group achieved a global sales volume of approximately 1.29
million automobiles and over 87,000 motorcycles for the 2009 financial
year. Revenues for 2009 totalled euro 50.68 billion. At 31 December
2009, the company employed a global workforce of approximately 96,000 associates.
The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy. As a result
of its efforts, the BMW Group has been ranked industry leader in the
Dow Jones Sustainability Indexes for the last five years.