PressClub Global · Article.
Never seen before: The MINI Collection Screendancer turns iTunes* into a dance floor. Music videos meet online shopping.
Mon Dec 08 15:00:00 CET 2014 Press Release
MINI Collection is breaking new ground with the “MINI Collection Screendancer” – an innovative way to shop for fashion and accessories using iTunes. This pioneering idea allows iTunes users to watch music videos and shop for the dancers’ outfits at the same time.
Press Contact.
Nadja Horn
BMW Group
Tel: +49-89-382-57185
send an e-mail
This article in other PressClubs
Munich. MINI Collection is breaking new ground with
the “MINI Collection Screendancer” – an innovative way to shop for
fashion and accessories using iTunes. This pioneering idea allows
iTunes users to watch music videos and shop for the dancers’ outfits
at the same time. The Screendancer is a plug-in for iTunes Visualizer,
a programme that displays visual effects synchronised to the song
playing. Once the MINI Collection Screendancer is installed on a
computer, the plug-in can recognise the rhythm and real dancers move
to the beat. As an extra innovative feature, the dancers’ outfits can
be bought directly from the MINI online shop. The new MINI Collection
2014/16 presents the top items from the dancers’ ever-changing outfits
– from caps, beanies, T-shirts, hoodies and jackets to trainers and
watches. Simply click on the product for more details.
Behind the scenes.
Internationally acclaimed
creative director and star choreographer Del Mak is the man behind the
dance choreography. The Londoner has already worked with well-known
artists such as The Chemical Brothers and M.I.A., and has been
involved in TV programmes such as Got to Dance. His choreography spans
many genres, combining basic moves with elements from disco, hip hop,
soul and electro. The dancers are all trained professionals from the
United Kingdom who have already shared the stage with stars like Miley
Cyrus, Rihanna and Sade.
Technical specifications.
The plug-in can be
downloaded free of charge from the MINI website and is easy to
install. In the iTunes Menu Bar, MINI Collection Screendancer is
located under “View” and then “Visualizer”. To switch from the
playlist view to Screendancer, the function must be activated by
clicking “Show Visualizer”. Installation requires the operating
systems Windows 7 or OS x 10.7 for Mac. The latest version of iTunes
is also required. This can be downloaded free of charge from the Apple
website. MINI Collection Screendancer is now available for free
download at www.MINI.com/screendancer.
The outfits and many other products from the new MINI Collection
are available from selected MINI stores and online at www.MINI-shop.de.
Printable images can be found on the BMW Group Press Club page
at www.press.bmwgroup.com.
* Trademarks of Apple Inc., registered in the U.S. and
other countries.
In the event of enquiries please contact:
Corporate Communications
Nadja Horn, MINI Design and Lifestyle
Communication
Phone: +49-89-382-57185, Fax: +49-89-382-20626
Cypselus von Frankenberg, Head of BMW Group Innovation- and
Design Communication
Phone: +49-89-382-30641, Fax: +49-89 382-28567
E-Mail: presse@bmw.de
Internet: www.press.bmwgroup.de