The BMW Group at the 18th Auto China Beijing 2024.
Thu Apr 25 13:11:20 CEST 2024Press Release
+++ Pioneering BMW Vision Neue Klasse on show for the first time in China +++ World premiere of the new MINI Aceman and the new BMW i4 +++
+++ Pioneering BMW Vision Neue Klasse on show for the first time in China +++ World premiere of the new MINI Aceman and the new BMW i4 +++
+++ BMW Group Design shows holistic vision of the future for Design Week in Milan +++ Insights into the creative development process of the BMW Vision Neue Klasse and the BMW Vision Neue Klasse X +++
+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++
Commercial tower is intended to set new standard for environmentally sound architecture +++ Designworks has been commissioned with crafting the building’s interactive façade +++ Signing of the partnership agreement at BMW Welt in Munich
Our definition of “the new” takes an unusual course for the BMW Vision Neue Klasse, as the international campaign places the brand promise “Freude forever.” at the heart of its communications.
+++ A glimpse of the future for the BMW brand: electric, digital and circular +++ Design pared down to key BMW-typical elements +++ Next generation of BMW iDrive as interface between real and virtual worlds +++ More efficiency and driving pleasure, thanks to sixth-generation BMW eDrive technology +++
+++ BMW Group subsidiary delivers cross-industry impetus for innovation, design and sustainability. +++ Creative environment inspires the future of mobility. +++ Digital processes open new possibilities for creativity and communications in the field of design. +++
+++ BMW Mixed Reality Slider: into the virtual world in five steps. +++ Advanced BMW Head-up-Display in NEUE KLASSE from 2025. +++ Full-colour E Ink technology enables up to 32 colours. +++
+++ World premiere: Body surface with real color change thanks to electrophoretic technology +++ Potential for future interior and exterior applications +++
The highest distinction – the Gold Award – in the Communication discipline acknowledges the creativity, technological execution and visual quality of the innovative presentation held at #NEXTGen 2020. The BMW Group also claimed another six iF Design Awards in the categories Product, Communication and Professional Concept.
+++ BMW IconicSounds Electric expands with sound of the BMW Concept i4 co-created with Hans Zimmer +++ Jointly developed start/stop sound in all electrified BMW models from July 2020 +++
Good morning, and welcome to the BMW Group! This is the time of year we usually meet in Geneva and it is unfortunate that this year, we are unable to do so. However, safety is always our highest priority and we fully understand and respect the decision taken by the Federal Council of Switzerland.
At the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future.
The aesthetic essence of a modern BMW coupe.
BMW i and BMW M design studios now come under the banner of BMW Design.
Domagoj Dukec has led the BMW Design team since April 2019. This means the Frankfurt-born Croat is responsible for design at the BMW core brand. Over the last nine years, he has worked as chief designer for various wings of the BMW Group – most recently BMW i and BMW M, which remain under his leadership umbrella within BMW Group Design.
BMW adds a new dimension to its sports car study presentation and digital communication with the community – unique offer for tech enthusiasts on BMW Group #NEXTGen.
BMW Group Design is already shaping how we will experience Sheer Driving Pleasure in the future.
With its roots in the industrial design world, Designworks has over the course of more than forty years established itself as a world-class independent design consultancy that drives innovation. Here, its president Holger Hampf reflects on the studio’s ongoing influence – as well as its role in the future of the ever-changing industry of transportation and mobility.
In future, drivers will be able to choose whether they wish to be driven or do the driving themselves. With the BMW Vision M NEXT, the BMW Group is revealing its take on how driving pleasure might look in future. It offers a foretaste of the BMW M brand’s electrified future by placing the focus squarely on the actively engaged driver. Intelligent technologies provide comprehensive yet carefully targeted assistance to turn them into the ultimate driver.
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