+++ Creative momentum drawn from the art and fashion scene +++ This is the collage artist’s first time collaborating with an automotive brand +++ Future MINI models are set amid fantastical illustrations and animations +++
Sound staging becomes a fundamental component of the purely electric driving experience. Diverse sound worlds enrich the immersive experience and come to the new MINI Cooper Electric for the first time.
MINI proudly presents the first four design elements of the upcoming model family, giving a preview of the new Charismatic Simplicity design language. With a sneak peek of the new round OLED display, the modern steering wheel, as well as seats and rims of the new model family, MINI shows how traditional brand values can be combined with advanced technologies.
+++ New digital character called Spike +++ Premiere at Auto Shanghai 2023 and in the MINI Concept Aceman +++ Typical MINI user experience presented for the first time in the new MINI family+++
MINI is the new main sponsor of the gamescom merch area as well as the official mobility partner of gamescom and will exclusively present the MINI Concept Aceman with Pokémon Mode at the world's largest games event in Cologne. The most coveted One-Off for MINI fans and gaming enthusiasts is the first result of the collaboration between MINI and Pokémon.
MINI presents study previewing a new vehicle concept for the premium small car segment: purely electrically driven, chrome- and leather-free and with an entirely new design. And on top of all that, new digital features to enhance your experience.
The distinctive styling is also taking a huge leap forwards with the fully electric next model generation of the British premium brand. Reduction without compromise, digitalisation creating an intensive user experience, sustainability running through the MINI DNA, maximum emotion with minimum footprint.
“Munich Creative Business Week” (MCBW) design platform ex-lores the future of design and creation in a social context. BMW Group is content partner once again. The focus is on sustainability, digitality and personal experience.
The BMW Group is putting circular economy and sustainable urban mobility at the centre of its presence at the 2021 IAA Mobility. At the motor show, the company is consistently demonstrating its sustainability and CO2 targets as well as its concrete measures and concepts to achieve these goals.
The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021. This custom-made one-off car is a product of the collaboration between MINI and Paul Smith announced in November 2020, which has resulted in these two iconic British brands sharing creative thoughts on sustainable design for the past few months.
With the presentation of the MINI Vision Urbanaut virtual vision vehicle in November 2020, the MINI brand revealed an all-new interpretation of mobility through an innovative vision of space. And now the BMW Group is set to unveil a physical model of the vehicle which will allow audiences to engage more extensively with the spatial concept and sustainable materials at work. The model will be given its world premiere on 1 July 2021 at the DLD Summer.
The original in the small car premium segment moves to the next stage of its evolution. With an intensive makeover for the MINI 3-door, the MINI 5-door and the MINI Convertible, the British premium automobile manufacturer confirms the position of the three models as the premium providers of driving fun, expressive design and individual style.
The MINI brand is using #NEXTGen to present, in a world exclusive, the MINI Vision Urbanaut – an all-new interpretation of a vision of space. This digital vision vehicle offers more interior space and versatility than ever before, but still on a minimal footprint.
Munich. MINI and designer Paul Smith have announced their second collaboration since 1999. Not only are they both British institutions with a strong tradition, they also share a commitment to continuous development and to ensuring their products make the future a better place.
The MINI Countryman is the tradition-rich British brand’s largest and most versatile model. And now the new Countryman is ready to hit the road. The car’s design has benefitted from detail updates, giving its character a sharper edge. Head of MINI Design Oliver Heilmer talks about the MINI Countryman’s new looks, the importance of individual design elements and “reduction” as a fundamental principle of design for future MINI models.
Munich. The MINI Cooper SE has recently hit the streets. But what you can’t see at first glance is that its design is now also something you can hear. Head of MINI Design Oliver Heilmer and Renzo Vitale, BMW Group Sound Designer, give some insights into the Design of the MINI Cooper SE and the soundscapes that come with it.
Munich. The MINI John Cooper Works GP distils the racing essence of the modern MINI. Inspired by the brand’s legendary motor racing achievements, this model – limited to just 3,000 units – embodies maximum performance and uncompromising dynamics.
Since 1 July 2019, Thomas Sycha has been the head of Exterior Design at MINI. Ever since, automobiles and their different characters have fascinated the 55-year old Polish national. Read the following interview to find out how his passion for design and automobiles influences his daily work, what the exterior design of the MINI might look like in the future and how electric mobility, autonomous driving and connectivity could affect design.
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Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.
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