PressClub Italia · Article.
BMW R 18 celebrates its world premiere.
Mon Mar 09 10:00:00 CET 2020 Comunicati Stampa
BMW Motorrad will present the production bike for the cruiser segment on 3 April 2020.
Contatto stampa.
Andrea Silva
BMW Group
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Autore.
Andrea Silva
BMW Group
Munich. On Friday, 3 April 2020, the new BMW R 18
will celebrate its long-awaited world premiere. BMW Motorrad will
officially present the announced production bike featuring the Big
Boxer for the cruiser segment.
"All of us at BMW Motorrad are very much looking forward to
the absolute highlight of the year for us - the world premiere of the
BMW R 18," says Dr. Markus Schramm, Head of BMW Motorrad. “BMW
Motorrad achieved record sales for the ninth year in succession in
2019. With the R 18 and the associated entry into the cruiser segment,
we are consistently pursuing our growth strategy with the clear goal
of becoming the number one in the premium segment worldwide".
At
www.bmw-motorrad.com/r18countdown
the countdown to the world premiere of the BMW R 18 has now officially
begun. Immediately after the unveiling, initial information about the
vehicle including photos, videos and the configurator will be
activated on this website. The vehicle world premiere can also be
experienced live on BMW Motorrad's social media channels.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries, please contact:
Dominik Schaidnagel, Communications BMW Motorrad
Telephone:
+49 89 382-50181, e-mail: Dominik.Schaidnagel@bmw.de
Ingo Wirth, Head of Product and Lifestyle Communications MINI,
BMW Motorrad
Telephone: +49 89 382-25814, e-mail: Ingo.Wirth@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2,520,000 passenger vehicles
and more than 175,000 motorcycles worldwide. The profit before tax in
the financial year 2018 was € 9,815 billion on revenues amounting to €
97,480 billion. As of 31 December 2018, the BMW Group had a workforce
of 134,682 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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