PressClub Portugal · Article.
BMW Fleet for The Peninsula Tokyo
Thu Aug 30 10:45:00 CEST 2007 Informação à Imprensa
BMW Japan will deliver three BMW 7 Series sedans to the Peninsula Tokyo Hotel. The hotel will open its doors on September 1st with the expectation of becoming one of the leading luxury hotels in the Tokyo metropolitan city.
Contato de imprensa.
Sergio Gomes
BMW Group
Tel: +351-21-487-3006
Fax: +351-21-487-3003
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Autor.
Sergio Gomes
BMW Group
Tokyo. On August 31st, BMW Japan will deliver three BMW 7 Series sedans
to the Peninsula Tokyo Hotel. It will open its doors on September 1st
with the expectation of becoming one of the leading luxury hotels in
the Tokyo metropolitan city. The fleet to be delivered from BMW is all
colored in the Peninsula's signature green with various bespoke
features developed by BMW Individual, unit of BMW M, BMW's center for
customization and bespoke solutions. Fittings in BMW's exclusive Merino
leather and Alcantara roof lining give the interior a natural and
luxurious ambience, due to an especially gentle tanning process which
enhances the leather's natural characteristics, preserving its
porousness and keeping its surface soft and smooth with no additional
surface treatment. Special lamb's wool floor mats, periodical
compartment built into rear compartment and tissue boxes for the rear
passengers are just some of the bespoke modifications. The Peninsula
Tokyo's BMW 7 Series cars with the logo of "The Peninsula
Tokyo" on the front doors have been tailored to fulfill all
requirements from the Peninsula Tokyo. Jesus Cordoba, President of BMW
Japan Corp., said, "We are very honored that our tailor made cars
are chosen by one of the most prominent hotels, The Peninsula Hotel,
which is renowned for its high standard of services in the world. I am
convinced that the excellence in design and performance of BMW cars
enable customers to feel secured and fulfilled on their ride like the
feeling that they can enjoy at the hotel." About BMW M: BMW M is
a BMW Group company for customized and high performance vehicles. It
has three different business units. BMW M was able to sell about 20.000
high performance M cars worldwide. Recently the new BMW M3 has been
presented. BMW Individual's main focus lies on on exclusive vehicles,
offering an extensive customization program for BMW automobiles. BMW
Individual allows customers to choose from an exquisite variety of
exterior colors, leather and interior trims as well as technical
options. BMW Driver Training is also part of BMW M. Corporate
Communications Rie Ubukata Tel/ +81.43.297.7075, Fax/ +81.43.297.7076