The BMW 1 Series in the model year 2009: benchmark for driving fun, efficiency and innovations in the compact class.

Munich. With four body variations, the widest range of engines in the
segment, uncompromising premium quality and even more innovations, the
BMW 1 Series consolidates its position as the epitome of modern driving
fun in the model year 2009. Two new 4-cylinder diesel engines for the
BMW 1 Series Convertible offer additional options for combining the
love of open-top driving with exemplary efficiency. The new generation
of BMW iDrive, the possibility of unlimited internet use inside the
vehicle and other equipment details based on state-of-the-art
technology drawn from higher segments and unique in this vehicle
category underscore the premium character of the BMW 1 Series as do the
refined details of its interior. The compact BMW takes on a pioneering
role in the area of emissions reduction. In autumn 2008, seven models
of the BMW 1 Series already fulfil the requirements for adherence to
the future exhaust emissions norm EU5. The most state-of-the-art
chassis in the segment and rear-wheel drive - still unique in the
compact class - form the basis of the outstanding agility of the
5-door, 3-door, Coupe and Convertible models of the BMW 1 Series. The
spectrum of engines is also of unsurpassed breadth, ranging from 90
kW/122 bhp in the BMW 116i to 225 kW/306 bhp in the BMW 135i. The
modern engines owe their high performance among other things to
pioneering technologies such as VALVETRONIC, Twin Turbo and Variable
Twin Turbo. Equally unsurpassed: BMW EfficientDynamics measures fitted
as standard. Depending on the specific model in question, this includes
measures such as High Precision Injection, common rail diesel injection
of the third generation, needs-based operation of the electromechanical
steering, automatic air intake flaps to optimise aerodynamics, Auto
Start Stop Function and gear shift indicator. All versions of the BMW 1
Series have Brake Energy Regeneration and intelligent auxiliary units.
The result is an unequalled combination of driving fun and fuel
consumption - just recently recognised internationally with the
"World Green Car of the Year Award" for the BMW 118d.
Increased efficiency and dynamic performance: new 4-cylinder diesel
engines for the BMW 118d Convertible and the BMW 123d Convertible. The
2.0 litre, 105 kW/143 bhp 4-cylinder diesel engine of the model which
was voted "World Green Car of the Year" in 2008 is now also
available for the BMW 1 Series Convertible. The new BMW 118d
Convertible accelerates in 9.5 seconds from zero to 100 km/h and sets
new standards for open-top four-seater vehicles with its average fuel
consumption of 4.9 litres per 100 kilometres in the EU test cycle and a
CO2 emissions level of 129 grams per kilometre. Other superlatives are
provided by the second new version of the BMW 1 Series Convertible
available in autumn 2008. In the BMW 123d Convertible, the world's
first all-aluminium diesel engine with a rated output of over 100 bhp
per litre of capacity ensures enormous pulling power combined with
impressive economic efficiency. Piezo injectors feed the fuel at a
pressure of up to 2000 bar into the four combustion chambers. The
Variable Twin Turbo Technology provides spontaneous and lasting thrust,
with an output of 150 kW/204 bhp and a maximum torque of 400 Nm. The
BMW 123d Convertible accelerates in just 7.5 seconds from zero to 100
km/h. Its average fuel consumption in the EU test cycle is 5.4 litres
per 100 kilometres, and its CO2 level is 144 grams per kilometre. The
new BMW iDrive: Controller with direct selection buttons, large, fixed
Control Display, optimised menu structure. In conjunction with an
optional navigation system, the BMW 1 Series is fitted with the
pioneering operating system BMW iDrive. It is the only vehicle in its
segment which provides this type of operating system, originally
developed for the luxury performance segment. The new generation of BMW
iDrive will be presented as of autumn 2008 - and immediately introduced
to the BMW 1 Series. It enables even simpler and more intuitive control
of entertainment, communication, navigation and comfort functions. The
new iDrive for the BMW 1 Series keeps up the principle of clear
separation between control elements and display and is characterised by
such features as a fixed Control Display in the instrument panel and a
newly designed Controller complete with direct selection buttons. The
new iDrive Controller is placed in an ergonomically ideal position in
the centre console and enables convenient, intuitive selection and
activation of functions by means of standardised tilt, rotation and
pressure movements. Another new feature is the addition of seven direct
selection buttons in the environment of the Controller. These provide
direct access to the most important menu options and can be operated
without eye contact due to their varying haptic shape. Instead of the
previous fold-up display, a fixed Control Display is used in the BMW 1
Series for the model year 2009 to ensure optimised display of menu
options, graphics and maps. The Control Display is placed at the same
level as the instrument panel in all BMW models and is at perfect
viewing distance for both the driver and the front passenger.
Navigation System Professional in the BMW 1 Series: travel companion at
luxury performance level with full screen display, preview maps, 3D
symbols and guided tours. In conjunction with the Navigation System
Professional a new display technology is also used in the BMW 1 Series,
including an optimised menu structure. With a very high resolution of
1280 x 480 pixels - four times that of the previous generation of
iDrive - the display offers significantly improved display of detailed
graphics. Lean menu structures and a system of superimposed menu panels
familiar from computer technology facilitate orientation. Visual
operational aids such as a displayed image of the Controller itself
ensure additional clarity. The spelling of place and street names and
the entry of telephone numbers is undertaken by means of a circular
instrument known as a speller. The Navigation System Professional
provides full-screen map display. Travel maps, details of the
surroundings and symbols for places of interest can be shown as
three-dimensional graphics. When selecting a navigation destination
based on a list of towns, a preview map also appears in the display for
each suggested destination during selection. This enables different
towns with the same name to be more easily distinguished based on
geographical information. The travel planner with guided tours function
links a number of different destinations to create an individualised
travel route, and the driver can also integrate his own interim
stopping points within the route plan if so desired. Accelerated
access times are ensured due to the fact that navigation data is
installed on an 80 GB hard drive in the vehicle. The latter can also be
used as a music archive and music files can be transferred onto it from
a CD, external MP3 player or USB stick. The music files are then
permanently available. For the first time, the familiar bookmark
buttons in the centre console can be used to save and directly select
any menu items accessible via iDrive, in addition to radio stations,
telephone numbers and navigation destinations - for example map
displays or the telephone address book. Only available from BMW, now in
the BMW 1 Series too: unlimited internet access inside the vehicle.
The further developed iDrive also provides the basis for using internet
in the vehicle. As of autumn 2008, BMW will be the first automobile
manufacturer in the world to provide optional, unlimited internet
access. Here, the Controller performs a similar function to that of a
conventional computer mouse. Internet pages can be display on the
Control Display in high resolution. An additional function enables
screen sections to be enlarged so as to focus on details. Internet
access is available for the BMW 1 Series as an optional extra at
attractive flat-rate conditions. For safety reasons the display of
internet pages is only possible when the vehicle is stationary, as in
BMW models with TV function. BMW ConnectedDrive with extended Remote
Services. Another reflection of the premium character of the BMW 1
Series is the wide variety in the range of telematics and online
services offered under the umbrella of BMW ConnectedDrive. In the model
year 2009 the range of these services is further extended. For example,
the newly developed Remote Services will also be available for the BMW
1 Series as part of the BMW Assist services. Whenever the vehicle key
is left in the locked luggage compartment or the driver is not sure
whether he has locked the vehicle after parking in a hurry, it is
enough to simply phone the BMW Call Centre. After unmistakable
identification, a staff member at the BMW Call Centre can then remotely
lock or unlock the vehicle. Another function of the new Remote Services
of BMW ConnectedDrive is the vehicle finder. Especially useful in large
car parks, this service enables the vehicle to be located to the
nearest metre using light or acoustic signals. Integrated smartphone
use in the BMW 1 Series with new snap-in adapter including USB
connection. As of autumn 2008 the BMW 1 Series provides the perfect
conditions for enjoyment of state-of-the-art communication and
entertainment technology in the vehicle. A new snap-in adapter in the
accessory range and a matching USB circuit board as an optional extra
makes it possible to fully integrate current smartphone models in the
BMW 1 Series. With the option of extended connection of the music
player in a mobile phone it is possible to use both the communication
and the entertainment functions of the phone and control them using the
iDrive operating system. Telephone numbers and music titles stored in
the smartphone are then shown in the Control Display. The power supply
to the smartphone and reception via car aerial are also taken care of.
The new interface can be used for the integration of the mobile phones
Apple iPhone, Sony Ericsson K850i and Nokia 6500c. New equipment
features at state-of-the-art premium level. In the field of driver
assistance systems, too, the high standard of optional equipment
available contributes to the premium character of the BMW 1 Series. In
the model year 2009 there are additional attractive and innovative
options available. For the first time a high beam assistant is offered
for the models of the BMW 1 Series. The system automatically activates
the low beam as soon as oncoming traffic comes into view or when the
distance to traffic ahead falls below a defined level. A rain sensor
with automatic road light control will also be available from autumn
2008. This system automatically activates the windscreen wipers and low
beam in relation to the weather and daylight. The optionally available
steering wheel heating provides an additional feelgood factor in the
cold season. As an additional safety feature, the 3-door and 5-door
models of the BMW 1 Series will be fitted as standard with
crash-optimised seatbacks and headrests for the driver and front
passenger seat as of autumn 2008, reducing the risk of injury to the
cervical spine in the event of a rear-on collision. The list of new
features for the BMW 1 Series is rounded off with new options for visual
individualisation of the vehicle. The range of exterior paint finishes
has been extended with the addition of a particularly high-quality and
modern colour: Space Grey metallic. To match this, decor strips are
available for the interior in Satin Silver matt, providing a sporty,
modern touch.