PressClub Portugal · Article.
BMW at the 80th International Geneva Motor Show 2010
Fri Feb 19 00:00:00 CET 2010 Dossier de imprensa
A thoroughly updated and upgraded range of models combining unique driving pleasure with outstanding efficiency – this is what premium car maker BMW is proudly presenting at the 80th Geneva Motor Show 2010. New models in numerous segments, an even wider range of power units combining outstanding performance with enhanced efficiency, plus fascinating concepts for the powertrain of the future clearly prove the unique innovative power of the brand.
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Margarida Peres
BMW Group
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A thoroughly updated and upgraded range of models combining unique
driving pleasure with outstanding efficiency – this is what
premium car
maker BMW is proudly presenting at the 80th Geneva
Motor Show 2010. New models in numerous segments, an even wider range
of power units combining outstanding performance with enhanced
efficiency, plus fascinating concepts for the powertrain of the future
clearly prove the
unique innovative power of the brand.
One of the absolute highlights at the 2010 Geneva Show is the world
debut of the new BMW 5 Series Sedan. At the same time the public
will experience the new BMW X5 as well as the new BMW 3 Series
Coupé and the new BMW 3 Series Convertible for the first time
in Geneva
from 4 – 14 March 2010.
The innovations presented in Geneva in the area of drivetrain
technology
are likewise more versatile and future-oriented than
ever before,
BMW EfficientDynamics serving both in BMW’s
current production models and in the medium and long term to offer an
even higher standard of all-round efficiency. New engines in the BMW 1
Series and the BMW 3 Series, in the BMW X models and the BMW Z4 ensure
a further optimised balanced of driving pleasure and fuel economy.
Directly before their market launch, the BMW ActiveHybrid X6 and
the
BMW ActiveHybrid 7 are also being highlighted in
Geneva, the combination
of a combustion engine and an electric
motor providing a truly unique driving experience with outstanding efficiency.
The 2010 Geneva Motor Show also provides the appropriate setting for
the European debut of the BMW Concept Active E. Based on
the
BMW 1 Series Coupé, this concept car comes with
all-electric drive and innovative electric storage technology
optimising both the range the car
is able to cover as well as
its supreme standard of functionality.
The BMW Concept
Active E thus combines emission-free motoring with
four
seats and luggage capacity of approximately 200 litres. With its
agility
and driving pleasure so typical of the brand, the car
offers all the electro-mobility one would expect of a trendsetter like BMW.
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