PressClub Portugal · Article.
MINI launches Product Design Competition.
Thu Mar 11 15:15:00 CET 2010 Informação à Imprensa
International design competition for the Centre Rail in the new MINI Countryman.
Press Contact.
Margarida Peres
BMW Group
Tel: 214873000
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Author.
Margarida Peres
BMW Group
In keeping with the brand’s “Creative Use of Space” philosophy, MINI is holding an international design competition to celebrate the launch of the MINI Countryman in suitable style. The competition invites creative people around the world to design potential tools for the unique MINI Centre Rail in the new MINI model.
The Centre Rail runs in a straight line between the seats of the Countryman, linking the front and rear of the interior, and offers a multifunctional platform on which to fix various travel items. Indeed, MINI has already come up with a range of clever attachments, such as sunglasses cases, cupholders, iPod docking stations and plenty more. The rail also offers handy stowage space in which to hide away charger leads for electronic devices like mobile phones and MP3 players. When it comes to using this new feature, creativity need know no bounds.
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