PressClub Portugal · Article.
BMW i - a new understanding of mobility.
Fri Jul 29 12:00:00 CEST 2011 Dossier de imprensa
The world, and with it the sphere of personal mobility, is experiencing a period of radical environmental, economic and social change. A rash of global developments such as climate change, the dwindling availability of resources and increasing urbanisation call for a new balance between the demands of the planet and the desires of the individual. Fresh solutions are required to underpin personal and, most importantly, sustainable mobility. The BMW Group has responded to this situation with the creation of a sub-brand which meets the changing needs of customers head-on: BMW i.
Stik za medije.
Margarida Peres
BMW Group
Tel: 214873000
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Avtor.
Margarida Peres
BMW Group
1. BMW i – introduction. ......................................................................................... 2
2. Purpose-built design – the LifeDrive concept. ............................................. 9
3. Two vehicles, two drive concepts. ................................................................ 15
4. Inspirational design. ....................................................................................... 21
5. BMW i and sustainability. ............................................................................... 37
6. BMW i – visionary mobility and mobility services. ..................................... 42
7. Specifications. ................................................................................................. 51
Please find attached the short and long version of the press kit "BMW i - a new understanding of mobility."