BMW Motorrad helmets to be given their own key visual.

Munich. From now on, all newly developed BMW Motorrad helmets will bear the key visual. The new "BMW helmets" logo emphasises the capability and expertise of BMW Motorrad in relation to motorcycle helmets, showing clearly that these are products of the very highest quality, safety and comfort.

BMW Motorrad has been developing its own motorcycle helmets since the end of the 1970s. With their innovative product features and outstanding quality standards, BMW Motorrad helmets have long been established in the premium segment. In 1981, for example, BMW Motorrad put the first ever folding helmet on the market with the System helmet. The introduction of the carbon helmet shell (System 4 Elite helmet, 2001) and the double screen visor (System 4 helmet EVO, 2002) were likewise examples of the company's pioneering spirit. Other milestones were the launch of the first jet helmet with low pressure ventilation (AirFlow helmet, 2000), and the lightest integral helmet in the world (Sport Carbon helmet, 2004).

These and other innovative developments originate directly from BMW Motorrad. Specialists in the areas of product development, design and materials work together to meet customers' high expectations. In order to clearly convey that they are the result of BMW Motorrad expertise, newly developed helmets will bear the "BMW helmets" logo from now on. The logo will first been seen on the AirFlow 2 helmet.

The key visual is designed to convey one point unmistakably: every BMW Motorrad helmet bears within it the company's very own expertise based on decades of experience - in other words "BMW helmets".