PressClub Portugal · Article.
MINI supports the Life Ball in Vienna for the 12th time. Proceeds so far from the one-off Life Ball MINI models amount to more than a half a million euros.
Wed May 02 14:00:00 CEST 2012 Informação à Imprensa
Since its market launch in 2001, MINI has been a partner of the Life Ball. During this period, eleven unique vehicles have been specially designed for the event by a wide range of internationally renowned celebrities. For the 20th anniversary of the Life Ball, MINI continues its tradition of donating a vehicle that has been creatively adapted by an international celebrity, the proceeds of which go to projects combating HIV and AIDS. The auctioning of these one-off MINI models over the last years has generated proceeds of more than 500,000 euros for the charitable cause.
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BMW Group
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Author.
Margarida Peres
BMW Group
Munich/Vienna. Since its market launch in 2001, MINI has been a partner of the Life Ball. During this period, eleven unique vehicles have been specially designed for the event by a wide range of internationally renowned celebrities. For the 20th anniversary of the Life Ball, MINI continues its tradition of donating a vehicle that has been creatively adapted by an international celebrity, the proceeds of which go to projects combating HIV and AIDS. The auctioning of these one-off MINI models over the last years has generated proceeds of more than 500,000 euros for the charitable cause.
In previous years these Life Ball MINI models have been created by international fashion designers, including Joseph Corré for Agent Provocateur, Donatella Versace, Renzo Rosso for Diesel and Missoni, as well as decision-makers from the fashion scene such as Mario Testino and The Blonds for Katy Perry. This year the ranks of Life Ball MINI designers are joined by Franca Sozzani, chief editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development. “I thought at MINI as a beautiful woman who put a scarf on her head when she drives a Roadster.” – This is how Sozzani describes the inspiration behind her design sketch for the MINI Roadster.
The combination of floral motifs and mannequins with trendy Deepest Purple matt paintwork lends the MINI Roadster a thoroughly unmistakable look. The highlight of this year's Life Ball MINI is the floral design on the roof of the MINI Roadster. Steel-coloured accents on the exterior mirrors and alloy wheels, along with typical MINI rally stripes, elegantly round off this unusual colour concept. The interior, meanwhile, boasts high-grade materials and a sophisticated seat design.
“In Franca Sozzani we have found an experienced fashion expert who devotes her artistic prowess primarily to colour. We are now thrilled to be able to bring this joint project to fruition”, says Anders Warming, Head of MINI Design.
The one-off MINI will be auctioned in the Hall of Ceremonies at Vienna’s Hofburg palace as part of the AIDS Solidarity Gala on Saturday 19starting at 5pm.
A further highlight of the Life Ball 2012 will be the fashion show presented by MINI and staged by VOGUE Italy. To mark the event’s 20th anniversary, creations by former Life Ball designers will be on display alongside legendary looks.
The social commitment of the BMW Group.
Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company’s involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace programme for employees and their families, plus a number of different projects in the local communities and further afield. The carmaker is also committed to fighting this pandemic in other affected countries, such as Thailand or China. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.
Timeline of the Life Ball MINI.
2012 – MINI designed by Franca Sozzani.
MINI Roadster by Franca Sozzani, chief editor of Italian VOGUE
2011 – MINI designed by DSQUARED².
MINI Hatch by Dean and Dan Caten
2010 – MINI designed by Diane von Furstenberg, Kenneth Cole and Francisco Costa von Calvin Klein Collection.
MINI Hatch by Diane von Furstenberg
MINI Cabrio by Kenneth Cole
MINI Countryman by Francisco Costa of Calvin Klein Collection
2009 – MINI designed by The Blonds.
MINI Cabrio by The Blonds for Katy Perry
2008 – MINI designed by Agent Provocateur.
MINI Clubman by Agent Provocateur / Joseph Corré
2007 – MINI designed by Testino.
MINI Hatch by star photographer Mario Testino
2006 – MINI designed by Diesel.
MINI Cabrio by Renzo Rosso
2005 – MINI designed by Versace.
MINI Cabrio by Donatella Versace
2004 – MINI designed by Ferré.
MINI Cabrio by Gianfranco Ferré
2003 – MINI designed by Missoni.
MINI Hatch by Angela Missoni
2002 – Charity MINI.
With autographs by German, Austrian and international celebrities
(incl. Elton John, No Angels, Heidi Klum, Emma Sjöberg, Mavie Hörbiger)
2001 – camouflaged MINI. (Presented before its market launch)