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BMW Group takes top prize at the 2012 Corporate Entrepreneur Awards for premium car-sharing joint venture DriveNow. Jury impressed by willingness to trial new models of mobility.
Tue Oct 30 11:45:32 CET 2012 Informação à Imprensa
Munich. DriveNow, the premium car-sharing joint venture by BMW Group and Sixt AG, was acknowledged as the best new corporate venture at the 2012 Corporate Entrepreneur Awards by Market Gravity and Wired Magazine. More than 200 business leaders and entrepreneurs gathered at the Design Museum in London to celebrate the individuals and organisations that are transforming the business landscape and delivering breakthrough growth in large businesses through innovative ventures, reinventions and a forward-thinking culture.
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BMW Group
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Margarida Peres
BMW Group
Munich. DriveNow, the premium car-sharing joint venture by BMW Group and Sixt AG, was acknowledged as the best new corporate venture at the 2012 Corporate Entrepreneur Awards by Market Gravity and Wired Magazine.
More than 200 business leaders and entrepreneurs gathered at the Design Museum in London to celebrate the individuals and organisations that are transforming the business landscape and delivering breakthrough growth in large businesses through innovative ventures, reinventions and a forward-thinking culture.
The judges were especially impressed by the way BMW Group is challenging the traditional vehicle ownership model and by its willingness to trial other models. This was viewed as outstanding in an industry that is notoriously competitive. “We are aiming to become the leading provider of both premium vehicles and premium services for personal mobility”, says Dr. Bernhard Blaettel from BMW Group. “Our goal is to get our customers to their destinations faster, more reliably and in greater comfort. DriveNow stands only at the beginning of many innovations we will be launching under BMW i.”
Phil Clarke, partner at Market Gravity, was impressed by the high quality of all the nominations received this year. “It’s incredible to see the calibre of innovation happening across Europe. Market Gravity was founded and exists to help corporate entrepreneurs in their game-changing business efforts, so it’s exciting to be able to honour their work. It takes an entrepreneurial mindset and real determination to grow new businesses from within, and success provides jobs and prosperity in Europe and beyond.”
About DriveNow
The DriveNow premium car-sharing model is a modern mobility concept that combines high-quality vehicles and service with simple, flexible usage. DriveNow is the first car-sharing concept to focus consistently on highly-efficient premium vehicles and comprehensive service. DriveNow was launched in Germany in June 2011 as a car-sharing joint venture between the BMW Group and the car rental company Sixt AG. The BMW Group offers DriveNow under its BMW i sub-brand. BMW i also delivers innovative mobility services that reinforce the BMW parent brand’s position as a sustainable, future-oriented brand.
DriveNow now has almost 60,000 members and is available in Munich, Berlin, Cologne, Düsseldorf and San Francisco.
About the Corporate Entrepreneur Awards
In its third year, the Corporate Entrepreneur Awards recognise and celebrate the achievements of individuals and teams who are working hard within large companies to deliver game-changing innovation and growth. Winners were recognised in four categories: best new corporate venture; best reinvention of an existing product or service line; best example of building an entrepreneurial culture; and a new award for 2012, the Wired People’s Choice Award, voted by attendees at the event. More than 30 brands submitted nominations across the categories.
The Corporate Entrepreneur Awards are by Market Gravity, a specialist consultancy focused on growth and innovation and Wired Magazine, a monthly publication that reports primarily on the effects of science and technology.