PressClub Portugal · Article.
ROLLS-ROYCE 103EX CONTINUES TO SET THE AGENDA FOR THE FUTURE OF LUXURY MOBILITY TWO YEARS AFTER IT ARRIVES
Thu Mar 08 16:59:00 CET 2018 Informação à Imprensa
Two years ago in 2016, Rolls-Royce rewrote the rulebook for the future of true luxury mobility by presenting the Rolls-Royce VISION NEXT 100 – codenamed 103EX – a radical vision of effortless, autonomous, connected, spacious and beautiful luxury mobility, as personal as each individual customer.
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Joao Trincheiras
BMW Group
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Two years ago in 2016, Rolls-Royce rewrote the rulebook for the
future of true luxury mobility by presenting the Rolls-Royce VISION
NEXT 100 – codenamed 103EX – a radical vision of effortless,
autonomous, connected, spacious and beautiful luxury mobility, as
personal as each individual customer.
“When we revealed 103EX to the world in 2016, Rolls-Royce set
the agenda for the future of luxury mobility. Since then it has become
clear that other car brands have acknowledged our vision, so much so
that they have adopted most aspects, apart from the most visionary and
radical.” comments Torsten Müller-Ötvös, Chief Executive Officer,
Rolls-Royce Motor Cars. “Rolls-Royce’s vision in 2016 was, and
remains, all-electric, completely autonomous, completely Bespoke
mobility – coupled with ultimate luxury.”
Thanks to its unrivalled engineering capabilities, the
customer’s Personal Vision will dictate how their Rolls-Royce will
look. This is an uncompromised view of the future of luxury mobility
that also embraces the luxury customer’s wish for the Effortless
Journey –autonomous travel in a completely connected, fully autonomous vehicle.
The chassis of the future, created from the most advanced
materials and powered by a zero emissions powertrain will underpin
this vision. Advanced manufacturing technologies will enable customers
to involve themselves even more in the design of the shape, size and
silhouette of their personal Rolls-Royce vision, which Rolls-Royce
would then manufacture to the customer’s specifications, making every
Rolls-Royce a unique Bespoke masterpiece.
103EX itself, presented a vision to the world that acknowledges
the fact that Rolls-Royces will continue to be the preferred marque of
the most discerning, wealthy and powerful patrons in the world because
of their preference for the presence and personal statement that only
a Rolls-Royce can offer.
The Grand Arrival required by those people who make the world
turn – whether royalty, heads of state or global superstars – is
guaranteed by the visionary design of the Rolls-Royce 103EX.
This truth was reflected in the most dramatic aspect of the
Rolls-Royce 103EX – the clamshell canopy and coach door. These stylish
features allow the occupants to stand up from the best seat in the
house, and descend from the futuristic lounge atmosphere of the cabin
of 103EX clad in the finest silk, wool and wood.
“Rolls-Royce rejected the notion of mass-produced, carbon-copy
modes of mobility two years ago with the launch of 103EX because of
our intimate understanding of our customers’ thinking and their
demands in the future,” concludes Giles Taylor, Design Director of Rolls-Royce.
Article Offline Attachments.
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Rolls-Royce VISION NEXT 100 Press Pack 2018_FIN.docx DOCX, PT, 184,92 KB
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2016 Rolls-Royce_Vision_100_Press_Pack_EN.docx DOCX, PT, 204,17 KB