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BMW Group delivers over 171,000 vehicles in February

New BMW 3 Series sedan arriving in showrooms in March +++ BMW i3 sales increase 20% in first two months of year +++ Nota: “confident we will achieve slight sales increase this year” +++

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Munich. Following sales growth in January, with the model changeover of the company’s best-ever selling sedan, the BMW 3 Series, in full swing deliveries at the BMW Group dipped slightly in February with a total of 171,501 (-4.1%) BMW, MINI and Rolls-Royce brand vehicles handed over to customers worldwide. Year-to-date deliveries totalled 341,977 (-1.9%).

 

“With the current model changeover of the BMW 3 Series sedan, we had expected the year to start slowly,” commented Pieter Nota, Member of the BMW AG Board of Management responsible for Sales and Brand BMW. “However the new 3 Series, which has had great media reviews, is arriving in the showrooms right now and it’s already got a very strong order-book. The 3 Series, together with the exciting new models we showed in Geneva this week, including four new plug-in hybrids, will give us increasing sales momentum as the year continues. I remain confident we will achieve a slight sales increase in 2019.”

 

This week’s Geneva Motor Show was a showcase for the BMW Group’s new plug-in hybrid vehicles, with world premieres for the electrified variants of the BMW 3 Series, the BMW 7 Series, the BMW X3 and the BMW X5. The BMW 5 Series and 2 Series Active Tourer will also get the new fourth-generation plug-in hybrid technology in the course of the year. The BMW Group is the world’s leading provider of plug-in hybrid vehicles and together with the fully-electric BMW i3, the company now offers electrified vehicles in every vehicle segment. After more than five years on the market, the BMW i3 remains very popular with customers, with sales in the first two months of the year up 19.8% on the same period last year. By the end of next year, the BMW Group will have introduced ten new or updated electrified models. By 2025, the company plans to have at least 25 electrified models on the market, 12 of which will be fully electric.

 

A total of 297,640 (-2.0%) BMW brand vehicles were delivered to customers in the first two months of the year. Due to the current runout, sales of the BMW 3 Series sedan, which accounted for 13% of overall BMW sales in 2018, were down 13.4% (37,232) in the first two months of this year. The new model will reach full availability during the second quarter.

 

MINI brand sales were slightly lower in February than the same month last year, with 23,068 (-1.1%) delivered in the month. Year to date, 43,644 (-1.4%) MINI brand vehicles have been delivered to customers around the world. The media got their first drive of the all new fully-electric MINI recently and the reaction to this hotly anticipated car was very positive. With that and the launch of the updated MINI Clubman later this year, it’s an exciting time for the brand, which celebrates its 60th anniversary in 2019.

 

BMW Motorrad continues to go from strength to strength with sales up 5.6% (19,675) in the first two months of the year.

 

BMW & MINI sales in the regions/markets

The global automotive market is experiencing a slow start this year, and this is reflected in BMW Group sales around the world. The company continues to follow its strategy of prioritising profitability before volume and is striving to achieve sustainable, profitable growth in 2019.

 

In February 2019

Compared with previous year %

YTD 02/2019

Compared with previous year %

Europe

75,273

-3.2

138,982

-2.7

-        Germany*

21,141

+0.7

44,174

-3.2

-        UK

8,297

+4.1

18,701

+4.1

Asia

59,105

-5.1

134,986

+1.2

-        China (Mainland)

44,582

+0.6

107,717

+8.8

-        Japan

5,558

+5.5

8,584

-3.5

Americas

32,770

-2.8

59,556

-4.3

-        USA

26,237

-1.3

46,796

-3.6

-        Latin America

3,799

-2.8

7,614

-1.9

*Provisional registration figures

 

 

BMW Group sales in/ytd February 2019 at a glance

 

 

In February 2019

Compared with previous year %

YTD 02/2019

Compared with previous year %

BMW Group Automotive

171,501

-4.1

341,977

-1.9

BMW

148,012

-4.7

297,640

-2.0

MINI

23,068

-1.1

43,644

-1.4

BMW Group electrified*

7,759

-1.9

14,993

-0.4

BMW Motorrad

11,097

+9.1

19,675

+5.6

*BMW i, BMW iPerformance, MINI Electric

 

 

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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