PressClub Portugal · Article.
ROLLS-ROYCE CELEBRATES 112 YEARS OF THE SPIRIT OF ECSTASY
Mon Feb 06 15:22:00 CET 2023 Informação à Imprensa
Today, Rolls-Royce Motor Cars celebrates the anniversary of its Spirit of Ecstasy mascot, first registered as intellectual property of Rolls-Royce on 6 February 1911. Ever since she has been universally recognised, respected and admired – with a poise and grace that makes her a global icon.
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Joao Trincheiras
BMW Group
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Autor.
Joao Trincheiras
BMW Group
Today, Rolls-Royce Motor Cars celebrates the anniversary of its
Spirit of Ecstasy mascot, first registered as intellectual property of
Rolls-Royce on 6 February 1911. Ever since she has been universally
recognised, respected and admired – with a poise and grace that makes
her a global icon.
She’s changed with the passage of time. At various points in her
long life she’s adopted different stances, sometimes stood slightly
taller or shorter, and allowed the wind to sculpt her flowing garments
in subtly altered forms.
She celebrates her anniversary in her most streamlined and
athletic guise, having been specially recreated in 2022 for the
marque’s all-electric Spectre, itself the most aerodynamic Rolls-Royce
ever. She’s also truly ageless: today, she more closely resembles the
original drawings made in 1911 by her creator, the illustrator and
sculptor Charles Sykes, than she’s ever done.
The origins of the Spirit of Ecstasy are the substance of legend
and myth, as well as recorded fact, with some details still veiled in
mystery and intrigue. Her backstory involves many of the foundational
characters in Rolls-Royce’s own history, including the marque's first
managing director, Claude Johnson.
To Rolls-Royce customers and fans around the world, she
personifies ambition, achievement, excellence and success. She
inspires greatness – every motor car on which she graces has to be
worthy of her presence.