Boris Weletzky takes over as Vice President Customer, Brand and Sales at BMW Motorrad.

Munich. Starting January 1, 2026, Boris Weletzky will take over as Vice President Customer, Brand and Sales at BMW Motorrad, overseeing the brand's global sales and marketing activities. Mr. Weletzky has over 20 years of experience as a highly skilled sales and product manager. He has held various leadership positions within the BMW Group, including roles at MINI and Rolls-Royce, where he was responsible for sales management, product and brand positioning.

Most recently, Boris Weletzky served as the Regional Head for the Rolls-Royce brand in Great Britain, Europe, Russia and Central Asia.

Prior to that, he was General Manager for MINI in Central and Southeastern Europe and before that he spent seven years working in China.

With his extensive international sales expertise, Boris Weletzky is the ideal candidate to continue the success story of BMW Motorrad.

Markus Flasch, CEO of BMW Motorrad: “I am very pleased that we have brought on board Boris Weletzky, an experienced sales and marketing professional, who has an impressive track record in his previous roles at the BMW Group. Mr. Weletzky is well acquainted with strong brands, and I am confident that our strong BMW Motorrad brand will greatly benefit from his extensive experience.“

Boris Weletzky will succeed Stephan Reiff, under whose leadership BMW Motorrad has achieved great success in sales over the past three years. Mr. Reiff has left the BMW Group at his own request.