PressClub Asia · Article.
The BMW Concept Active Tourer Outdoor
Wed Jul 17 06:57:04 CEST 2013 Press Release
The BMW Concept Active Tourer Outdoor will take to the stage at the OutDoor Friedrichshafen fair, treating the premium compact segment to another view of how interior space can be cleverly utilised for sport and leisure purposes. This concept car presents solutions that take a fresh route to combining sporting aesthetics and style with sustainable drive technology, compact dimensions and functionality. The environmentally friendly plug-in hybrid drive system, bringing together a combustion engine and an electric motor to provide a very special form of power delivery, ensures efficiency of the highest order.
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The BMW Concept Active Tourer Outdoor
The BMW Concept Active Tourer Outdoor will take to the stage at the OutDoor Friedrichshafen fair, treating the premium compact segment to another view of how interior space can be cleverly utilised for sport and leisure purposes. This concept car presents solutions that take a fresh route to combining sporting aesthetics and style with sustainable drive technology, compact dimensions and functionality. The environmentally friendly plug-in hybrid drive system, bringing together a combustion engine and an electric motor to provide a very special form of power delivery, ensures efficiency of the highest order.
- Compact dimensions, sporty design with generous levels of interior space. Variable rear compartment designed to accommodate sports and leisure equipment.
- Transversely mounted 1.5-litre petrol engine with front-wheel drive. New plug-in hybrid (PHEV) drive concept combines the benefits of an electric motor and the attributes of a traditional combustion engine to outstanding effect.
- Exclusive Gold Race Orange exterior paintwork accentuates the sporting appearance of the BMW Concept Active Tourer Outdoor.
- Easy-care, hard-wearing interior materials, such as MoonWhite and MoonRock Grey leather, stand up well to contact with outdoor equipment.
- A carrier system for two bicycles (integrated into the interior) and other clever details make the BMW Concept Active Tourer Outdoor the ideal companion for active recreational sports enthusiasts.
Sub-section of press release as below:
- Functionality and dynamics enhance the sporting and leisure experience
- BMW and the Tyrol join forces
If you have any questions regarding this press release, please contact:
BMW Group
Michaela Wiese
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Fax: +49-89-382-20626
E-mail: michaela.wiese@bmw.de
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2012 was euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.
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