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PressClub United Kingdom · Article.

BMW Motorrad UK appoints new PR agency

Thu Feb 01 12:00:00 CET 2007 Press Release

Jardine International wins major manufacturer motorcycle account

BMW Motorrad

Press Contact.

Chris Overall
BMW Group

Tel: +44-1252-92-1809

send an e-mail

Jardine International, one of the UK's leading sports marketing and media
relations companies, has been appointed by BMW Motorrad UK, the motorcycle
division of the BMW Group, to manage both its UK communications programme and
its World of BMW activities.

The Twickenham-based PR agency has been awarded a three-year contract by BMW
Motorrad which comes into effect as of today (1 February). Jardine
International will work closely with the iconic motorcycle brand to promote the
entire range of BMW Motorrad models, products and services.

The agency will also be responsible for the day-to-day management and promotion
of the World of BMW activity programme. This includes the BMW Rider Training
and Off-Road Skills activities, located on the edge of the Brecon Beacons in
South Wales, and World of BMW Tours, offering a comprehensive range of two
wheeled trips to Europe and beyond.

TV broadcaster and Managing Director of Jardine International, Tony Jardine,
said: "The BMW Motorrad brand has undergone a shift in recent years and we are
thrilled and excited at the prospect of working with BMW Motorrad to further
develop the brand. The agency will be developing and implementing an
all-encompassing public and media relations programme that will communicate
this brand shift to a wider audience.

"Jardine International has a wealth of motorcycle experience and we are
extremely excited about this opportunity to work with BMW Motorrad."

BMW Motorrad's Marketing Manager, Tony Jakeman, welcomed the appointment: "We
believe the Jardine International agency will spearhead the communication of
the new brand philosophy as it expands into new sectors of the motorcycle
market in the future."

BMW Motorrad news feed
BMW and Jardine International would like to keep the media informed of all the
latest news from BMW Motorrad UK. If you are a member of the media and wish to
receive information on our motorcycles, BMW Rider Equipment, BMW Accessories,
or bike related activities please reply by email to Scott Grimsdall at
bmw@worldofbmw.com.

Contact details
For all Press and PR enquiries relating to BMW Motorrad UK please contact:

Scott Grimsdall Email: bmw@worldofbmw.com
Tel: 08000 131 282
Mob: +44 (0)7809 840013
Fax: +44 (0)20 8607 3901

Dan Leach Email: bmw@worldofbmw.com
Tel: 08000 131 282
Mob: +44 (0)7956 105171
Fax: +44 (0)20 8607 3901

For information relating to BMW Motorrad's World of BMW activities please
contact:

Ka-Wai Poon Email: bmw@worldofbmw.com
Tel: 08000 131 282
Fax: +44 (0)20 8607 3901

Ben Nichols Email: bmw@worldofbmw.com
Tel: 08000 131 282
Fax: +44 (0)20 8607 3901

Ends

For further information please contact:

Scott Grimsdall BMW Motorrad UK Press & PR
Tel: 08000 131 282 Email: bmw@worldofbmw.com

Tony Jakeman BMW Motorrad UK Marketing Manager
Tel: 01344 480185 Email: Tony.Jakeman@bmw.co.uk

Article Offline Attachments.

070201_BMWMotorrad_appointment.doc DOC, EN, 43 KB

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