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New sales and marketing strategy: BMW Group optimistic about 2021 after posting record Q4 sales  

15.01.2021Press Release


Pieter Nota: Strong demand and profitable growth expected +++ Gains of more than 50 percent: electromobility as significant growth driver +++ Plans to double sales of fully-electric vehicles +++ Annual investment of triple-digit million amount up to 2025 in digitalisation of sales and marketing creates basis for best customer experience +++

Sales and Marketing
Sales Worldwide

The new BMW X2 M Mesh Edition.

15.01.2021Press Release

• The BMW X2 M Mesh Edition is available to order in the UK now. • Exclusive new Brooklyn Grey exterior body colour, unique 19” Bi-colour alloy wheels with black accents and exterior cladding in Frozen Black-Brown. • BMW M mesh kidney grille in High-gloss Black. • Seven engine variants priced from £34,510 RRP with first customer deliveries in March 2021.



13.01.2021Press Release


During 2020, an unprecedented year, the Rolls-Royce Bespoke Collective – a team of engineers, designers and craftspeople based at the Home of Rolls-Royce in Goodwood, England – brought the unique visions of the marque’s global clientele to life with outstanding levels of creativity, craft and imagination.

Brand and Products
Bespoke Cars

BMW announces the future of the display and operating system BMW iDrive at the CES 2021.

11.01.2021Press Release

The BMW iDrive celebrates 20 years at the all-digital CES2021. A paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.

BMW ConnectedDrive
Infotainment, Control Concepts
Mobility of the Future

BMW launches company car driver loyalty scheme pilot.

18.12.2020Press Release

• BMW launches UK’s first corporate customer loyalty scheme: Inside Edge • Designed to improve BMW driver’s life on the go and at home • Full programme will launch in Q1 2021 and will be open to anyone who drives a BMW through their employer.


BMW brings 2020 to a close with multiple award wins.

17.12.2020Press Release

• Top Gear name BMW M3 as ‘Car they’re most looking forward to driving in 2021’ • Double award win at Carbuyer Best Car Awards 2021 • BMW X5 xDrive45e continues its success winning Best Premium Plug-in Hybrid award at 2021 DrivingElectric Awards.

5 Series
Combined power consumption: < 21 kWh/100km in the WLTP test cycle*; CO2 emissions combined: 0 g/km. *Data on driving performance, energy consumption and range are preliminary and based on forecasts.
Media Set  

Endurance test at the North Cape: The BMW iX undergoes final winter testing.

09.12.2020Press Release


BMW Group’s new technology flagship completes an intense tuning programme for drive and suspension systems – electric motors, four-wheel drive, charging technology, high-voltage batteries and heat management complete stress test in extremely cold conditions.

BMW i Automobiles

Introducing the new MINI Countryman Boardwalk Edition.

09.12.2020Press Release

• New Limited Edition offered exclusively on MINI Countryman Cooper and Cooper S variants. • New exterior finish in Deep Laguna Blue, first introduced on the MINI Convertible Sidewalk Edition. • Limited to just 325 units in the UK, with customer deliveries from January 2021. • MINI Countryman Boardwalk Edition from just £31,600 OTR.

MINI Countryman

The perfect example of synergies between real-world motorsport and sim racing: the BMW M4 GT4.

07.12.2020Press Release

The BMW M4 GT4 played a leading role in the technology transfer between real-world motorsport and sim racing in the 2020 season. The introduction of the car on the simulation platforms iRacing and Assetto Corsa Competizione is just as much a new dimension of creating synergies between real-world and virtual racing as the livery contest and the virtual track day with the BMW M customer racing car.

BMW Motorsport
Sim Racing
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BMW Group Streaming


Here you can see the on demand broadcast of the World Premiere of the new BMW S 1000 R and BMW G 310 R.

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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January pricelist - BMW 7 Series
7 Series
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