PressClub Global · Article.
BMW Group with sales growth of 13.8% in first quarter
Mon Apr 12 13:32:28 CEST 2010 Press Release
Strong gains for BMW, MINI and Rolls-Royce again in March One million BMW 1 Series sold since market launch in 2004
Press Contact.
Markus Sagemann
BMW Group
Tel: +49-89-382-68796
send an e-mail
This article in other PressClubs
Munich. The BMW Group increased sales by 13.8% percent in the first quarter: A total of 315,614 (prev. yr. 277,264) BMW, MINI and Rolls-Royce brand automobiles were delivered to customers worldwide.
The company’s sales volumes rose 12.1% in March to reach a total of 141,701 (prev. yr. 126,381) vehicles. All three brands made strong gains: Sales of BMW brand vehicles climbed 12.7% to 117,696 (prev. yr. 104,423) units in the month under review. MINI delivered 23,880 vehicles in March (prev. yr. 21,888 / +9.1%), while Rolls-Royce automobiles were presented to 125 customers (prev. yr. 70 /+78.6%) last month.
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “We are back on our growth track in nearly all the automobile markets. We had a good first quarter with a sales increase of 13.8%. We intend to continue improving on last year’s figures throughout the second quarter – thanks not least to the new BMW 5 Series Sedan and new models such as the 3 Series Coupé and Convertible.” Robertson added: “For 2010 as a whole, we are aiming for healthy growth in the single-digit percent range to reach more than 1.3 million vehicles.”
The BMW Group made gains in almost all automobile markets in the
first quarter. The company achieved new quarterly records not only in
the emerging BRIC countries of Brazil (1,658 / +131.2%), Russia (4,668
/ +11.6%), India (1,314 / +32.5%) and China (34,179 / +106.1%), but
also in Austria (3,589 / +23.1%), South Korea (3,517 / +65.8%) and
Malaysia (967 / +14.0%), as well as in the Latin American markets
(4,173 / +71.0% - including Brazil) and the Middle East (3,908 /
+13.1%).
Despite the overall downward market trend,
the BMW Group was the only German manufacturer to also make gains in
its largest single market, Germany, where it expanded its market
share. With a total of 56,617 (prev. yr. 55,837) vehicles sold in the
country in the first three months of the year, there were 1.4% more
new BMW and MINI registrations than in the same period last year.
In the United States, the company posted a 7.4% increase in
volumes, with sales of 55,051 (prev. yr. 51,244) vehicles between
January and March. Substantial increases were also seen in other key
markets: For instance, in the United Kingdom sales climbed 13.8% to
34,327 (prev. yr. 30,165) units; in France sales were up 5.2% to
14,462 (prev. yr. 13,745) units; and in Spain sales were 37.4% higher
at 10,374 (prev. yr. 7,549) units.
Once again the BMW brand’s larger model series – the BMW
7 Series with 14,245 (prev. yr. 9,246 /+54.1%) deliveries and the BMW
X5 and X6 models with combined total deliveries of 33,723 (prev. yr.
30,784 /+9.5%) vehicles – contributed to first-quarter sales
gains. Another key growth driver in the first three months of the year
was the BMW Z4 Roadster with 6,461(prev. yr. 1,563 / +313.4%)
deliveries. All three model series remained the clear global market
leaders in their respective segments.
With a million units
produced since its launch in 2004, the BMW 1 Series is another driving
force behind the growth of the world’s leading manufacturer of
premium automobiles. In the first quarter of 2010, this compact model
series with four body variants reported an increase in sales of 2.4%
to reach a total of 47,909 (prev. yr. 46,798) units. What is
traditionally BMW’s highest-volume series, the BMW 3 Series,
recorded 91,619 (prev. yr. 89,468 / +2.4%) sales in the period under review.
Ian Robertson: “New orders for the two newly launched X1 and 5 Series Sedan models are looking very good – easily exceeding our already high expectations. We are also very pleased with the market response to the new BMW 5 Series Gran Turismo.” No fewer than 19,657 BMW X1 and 4,484 BMW 5 Series Gran Turismo were delivered to customers during the first three months of the year. The new BMW 5 Series Sedan has been available in Europe since late March and will launch in the US in June. Initial deliveries of the new BMW 5 Series Touring and the new MINI Countryman will begin in the autumn of 2010 – hence sales are expected to further increase in the second half of the year in particular. Revised models of the BMW 3 Series Coupé and Convertible, available to customers since late March, will provide additional momentum.
The main growth driver for the MINI brand in the first quarter was the MINI Convertible, which delivered the strongest growth with 5,954 (prev. yr. 1,878) sales worldwide (+217.0%). Considerably more customers chose the MINI One’s Hatch and Clubman variants than in the same period last year, with a total of 12,302 units (prev. yr. 6,889 / +78.6%) sold.
The BMW Motorcycle segment clearly exceeded last year’s sales in the first three months of this year: Sales were 20.9% higher at 20,840 units (17,232). In March 2010, 11,541 motorcycles – an increase of 26.8% - were delivered to customers (prev. yr . 9,100).
BMW Group sales in/up to March 2010 at a glance
In March 2010
/ Comp. to prev. year / Up to and incl. March
2010 /Comp. to prev. year
BMW Group
Automobiles 141,701 +12.1% 315,614 +13.8%
BMW 117,696 +12.7% 265,809 +13.8%
MINI
23,880 +9.1%
49,526 +13.6%
Rolls-Royce Motor
Cars
125 +78.6%
279 +60.3%
BMW
Motorcycles 11,541 +26.8% 20,840 +20.9%