Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

BMW M launches new motorhome for MotoGP™.

BMW M presents new highlight in the MotoGP paddock: modern design and innovative service facilities.

BMW M
 

Press Contact.

Benjamin Titz
BMW Group

Tel: +49-89-382-22998
Fax: +49-89-382-20626

send an e-mail

This article in other PressClubs

 Mugello, 31st May 2013. The 2013 season marks the 15th year of cooperation between MotoGP organiser Dorna Sports and BMW as “Official Car of MotoGP”. One of the many highlights of the anniversary year sees BMW M GmbH introduce a new brand presence at the pinnacle of motorcycle racing. A new motorhome, featuring a modern design and many technical innovations, sees BMW M increase its presence in the paddock. The BMW M Motorhome is an important focal point for the entire MotoGP community: riders, teams, members of the organisational team, and journalists.

 

The new BMW M Motorhome was officially launched at the Grand Prix weekend in Mugello on Friday.

 

“Our commitment to MotoGP is growing continuously. Whilst we initially used the premier motorcycle racing class purely as a sponsorship platform, it has now developed into an effective marketing platform for us,” said Thomas Schemera, Director of Sales and Marketing at BMW M GmbH, at the launch of the new motorhome. “An important aspect of this is our BMW VIP Sales programme. We offer our customers premium service and plan to further expand our sales portfolio to also incorporate BMW Motorrad and BMW i products in the near future. Our new motorhome is the perfect contact point for interested parties and customers. BMW M is synonymous with sporty design and innovative technology, and this theme continues in our new motorhome. All furnishings and technology, be it the hydraulics on the exterior or IT on the inside, are state of the art. We are also proud to be able to use what is currently the only 3D car configurator. The design, in the style of the Safety Cars, is also in line with our brand presence.”

 

“For Dorna Sports, the cooperation with BMW M is more than a partnership, it is a friendship,” added Carmelo Ezpeleta, CEO of Dorna Sports. “We are very proud of this collaboration and to celebrate the 15th anniversary of our cooperation, the new BMW M Motorhome is one of the many highlights.”

 

The design of the BMW M Motorhome, which is almost 14 metres long and four metres high, is based on the official BMW M Safety Car design. Once the trailer has taken its place in the MotoGP paddock at the start of the race weekend, it can then be quickly converted into the inviting BMW M Motorhome, thanks to fully-hydraulic, automatic levelling stabilisers and fully-hydraulic, automatic-unfolding side extensions.

 

The extremely low entrance means the BMW M Motorhome is easily accessible to guests. It is divided into a large reception and sales room, a meeting room, an office, and a kitchen. The generous height (3.20 metres) is ideally suited to prestigious sales and promotional areas. The motorhome also has an 18m² mobile roof garden.

 

The technical highlight within the new BMW M Motorhome is the built-in Sales Server for configuring BMW and BMW M automobiles. The BMW VIP Sales programme allows prospective customers to put together a package of customised components for their desired car direct on site in the paddock. This Sales Server is the only one of its kind in the world. It allows the integrated use of all steps, from configuration to sales assistant. BMW is also providing the first mobile solution within the framework of MotoGP. The product configurator displays all models and their optional equipment. A range of animations offer virtual insights into the cars’ various functions, thus providing a unique product experience, which is also available in 3D. Thanks to the latest shader technology, the BMW products are displayed in a photographically realistic manner, while HDRI surroundings lend an emotional element to the display of the automobiles.

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming

ANNUAL CONFERENCE 2024.

21 March - 09:00 AM CET.
Here you can see the webcast of the BMW Group Annual Conference 2024, with the world premiere of the next BMW vision vehicle on the "Road to Neue Klasse".

Open Streaming Page

CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

Latest Facts & Figures.

Specifications of the BMW XM 50e, valid from 02/2024.
Wed Mar 06 13:48:00 CET 2024
G09
BMW M Automobiles
Specifications of the BMW i5 xDrive40, valid from 03/2024.
Thu Feb 29 15:53:00 CET 2024
G60
BMW i
Specifications of the BMW iX2 eDrive20, valid from 03/2024.
Sat Feb 17 09:00:00 CET 2024
U10
BMW i
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login