Live on Stage: The Sound of MINI Collection.

Munich. MINI and music have always made a perfect match. The British brand has been a favourite with pop icons such as the Beatles, David Bowie and Paul Weller ever since the 1960s. Now the car manufacturer is paying homage to pop culture with its new fashion and lifestyle collection named Sound of MINI.

The design of the clothes and accessories featured in the collection plays with musically inspired motifs and typically “British” elements. Running the gamut from “loud” (bold, eye-catching prints) to “soft” (minimalist styles and understated looks), the MINI lifestyle collection brings a new soundtrack to our daily lives, just as MINI has been taking its distinctive beat to the streets ever since the first model of the cult classic rolled off the assembly line in 1959.

Sound fashions for him and her.

The Men’s Sound Jacket and its counterpart for ladies are both perfect for urban explorers – these tapered jackets will be rocking this autumn with their sporty yet elegant look and details like hidden hoods, bright accents in Lime Punch, and linings with Glam Jack prints. Those who prefer a more casual look will like our hooded jackets with their Sound of MINI wordmark – the Men’s Sound Sweat Jacket comes in masculine grey and the Ladies’ Glam Sweat Jacket in feminine pink.

The Men’s Music Business Shirt and the Ladies’ Music Blouse are just the thing to put some drive into life at the office. The casually elegant chambray tops feature a badge reading “MINI since 1959” on the front and colourful accents on the reversible cuffs. You’ll be perfectly dressed at any after-work party in the Men’s Glam Jack Longsleeve top in dark grey or the Ladies’ Glam Jack Longsleeve counterpart in white. The Union Jack print with metallic elements is a homage to “Cool Britannia”.

On top of that, MINI also has four fantastic T-shirts and a polo shirt for men. The black Men’s Sound T-shirt has a shiny distressed look with a “Sound since 1959” slogan in silver. The white Men’s Speaker T-shirt is a real blast from the past with its retro motif of a tape recorder and a stack of loudspeakers on the front. The vivid Men’s Festival T-shirt features colour block print and a neon motif of a stage and loudspeakers as a photo collage. The Men’s Show Shirt goes perfectly with jeans and sneakers thanks to its trendy “show” print. And last but not least, MINI now offers a modern version of a classic with its blue Men’s Speed Polo Shirt. This short-sleeved shirt features several special touches: a badge at chest level, bonnet stripes under the collar and Lime Punch accents.

Whether you’re at an open-air event, in a club or on an afternoon stroll in the city, every occasion will turn into a party when you’re wearing the short-sleeved Ladies’ Sound Dress. Its fashionable features include the low-key “Sound since 1959” print on the front and adjustable drawstrings on the sleeves. With its loudspeaker stack print and silvertone side seams, the Ladies’ Speaker Top is a perfect combination of sexy, laid back and glamorous. Female music fans will also love the grey Ladies’ Headphones Shirt with its headphone motif. The Ladies’ Festival T-shirt, the women’s version of the striking men’s model, will wow fashionistas with its colour blocking in bright shades.

Accessories with British understatement.

The accessories from the Sound of MINI collection give every outfit an individual look. The Unisex Glam Jack Scarf, which has a pattern of the Union Jack and brightly coloured Lime Punch details, is a real eye-catcher. The elegant Glam Jack Tie is true Brit Chic. The tonal Union Jack print and the brightly coloured lining make this tie a must-have.

The Unisex Festival Boots provide stylish protection against mud and rain. The extravagant rubber boots have a loudspeaker pattern on the outside and a contrasting Union Jack print lining inside.

The Unisex Sound Lapeer Hat comes into its own in the snow and ice. Thanks to its fur-fabric side flaps, this black trapper hat will keep you warm even on the coldest of days. The “Sound since 1959” motto embroidered on the left provides a colourful highlight. The Unisex Sound Cap with its large-format Glam Jack print on the front is just the thing for warmer days.

The stylish bright lime Unisex Sound Belt has a MINI safety-belt buckle and the text “Since 1959” written on it in large letters.

The new collection includes many more outfits and accessories and will be available through the MINI Online Shop and selected MINI dealerships from September 2012 on. Printable image material can be downloaded from the BMW Group Press Club at www.press.bmwgroup.com.

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles  and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

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If you have any questions, please contact:

Dominik Junker or Thomas Briel, MINI Lifestyle Press Service at Krauts PR

Phone: +49-89-34-69 66, Fax: +49-89-34-69 22, E-mail: MINI@krauts.de

Karin Elvers, BMW Group Lifestyle and Design Communication

Phone: +49-89- 382-23742, Fax: +49-89- 3822-0626

Ralph Huber, Head of Product Communication BMW Automobiles

Phone: +49-89- 382-68778, Fax: +49-89- 382-20626

Media Website: www.press.bmwgroup.de

E-mail: presse@bmw.de