PressClub South Africa · Article.
The new BMW 1 Series.
Wed Dec 05 12:37:51 CET 2012 Press Release
When BMW launched the original 1 Series in 2004, Sheer Driving Pleasure became a highlight of the compact class for the first time. Now this driving pleasure has been refined and enhanced even further, with the new BMW 1 Series boasting a revised diesel engine, significant modifications to the car’s exterior design and an attractive re-design of the interior.
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Edward Makwana
BMW Group
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Author.
Edward Makwana
BMW Group
Significantly, the new BMW 1 Series is now available for the first time as a three-door model, featuring a sporting and elegant side-line and particularly agile driving characteristics.
Accounting for sales of more than 200,000 units worldwide, the BMW 1 Series has already set the benchmark in the compact segment. With its engine at the front and power going – in typical BMW fashion - to the rear wheels, the BMW 1 Series offers maximum driving pleasure in this class.
Still the first – and only – compact car with rear-wheel drive, the new three-door variant highlights the dynamic performance of this drive concept even more clearly and convincingly.
The body design of the new three-door model accentuates the long front end and clearly moves the car’s centre of gravity to the rear. The side view, in turn, is characterised by the long door with its frameless window and the single-unit side window at the rear. This dynamic design alone clearly underlines the sporting character of BMW’s new three-door model.
A clear expression of power: new highlights both front and rear.
Appropriate modifications both front and rear give the new BMW 1
Series
an even more powerful and characteristic look. As a
result, both the three- and five-door versions share the same
impressive face with a re-designed and enlarged BMW kidney grille
right in the middle. This distinctive look is accentuated by the newly
contoured headlight surrounds in the bumper unit, darker surrounds on
the lights, a wider air intake in the lower section of the front air
dam, a more pronounced spoiler lip and a new trim bar. Finally, the
foglamps, standard across the range, are in an even more striking
design than before, with rectangular items replacing the round driving
lights found on the previous model.