Progressive luxury meets creative excellence. A design collaboration between BMW and Patricia Urquiola.
Tue Jan 15 11:00:00 CET 2019Press Release
When a plan was hatched to create a very special stage for the new flagship models in BMW’s product portfolio, Senior Vice President BMW Group Design Adrian van Hooydonk, Milan-based architect and designer Patricia Urquiola and BMW Welt got together to consider the task at hand. Their collaboration resulted in a new space that will also showcase the new BMW 7 series starting from 16 January.