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Sustainability, diversity, innovation, profitability and optimism – the MINI future strategy.

03.11.2021Press Kit

Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset.

MINI

Battery power: BMW Group makes Coldplay world tour more sustainable

14.10.2021Press Release

+++ BMW & Coldplay unveil mobile show battery power solution for bands upcoming Music Of The Spheres World Tour +++ World tour achieves a new peak in the long-standing collaboration between the BMW and Coldplay+++ More than 40 recyclable BMW i3 batteries to provide the necessary power during the live performances +++ Use of the first BMW car batteries rendered suitable for second-life applications +++

i20
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G26
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BMW iX
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Technology
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BMW i
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Corporate
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Sustainability
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Electrification
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BMW i4

Change of leadership at the top of BMW M GmbH.

11.10.2021Press Release

Franciscus van Meel reassumes chief executive position in the BMW Group subsidiary responsible for performance and high-performance automobiles. Markus Flasch is soon to head the product lines Rolls-Royce, BMW luxury and upper class as well as the BMW midrange class.

G26
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F87
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F90
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BMW M Automobiles
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M5
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BMW i
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M2
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BMW i4

The new MINI 3-door Hatch, MINI 5-door Hatch and MINI Convertible in South Africa.

21.09.2021Press Kit

Top

• The original in the small car premium segment moves to the next stage of its evolution. • With intensive makeover for the MINI 3-door Hatch, the MINI 5-door Hatch and the MINI Convertible, position confirmed as premium providers of driving fun, expressive design and individual style.

F57
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F56
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MINI
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MINI Convertible
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MINI Electric
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MINI 3 door
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MINI 5 door

MINI and the IAA Mobility 2021: #BIGLOVE – a feeling that lasts.

09.09.2021Press Release

Visions for sustainable mobility and cities designed for excellent quality of living, fresh stimuli for the MINI community and a clear commitment to diversity: with its ‘BIG LOVE from Munich’ campaign the British premium brand left its mark at the International Motor Show and not only with the large-format mural on the tower of “Sugar Mountain” designed by the artist Lakwena.

F56
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MINI Electric
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