Past with future: Everything about BMW Group Classic.

BMW Group Classic coordinates all the activities of the BMW Group which are associated with the history of the company, its products and three brands. The relevant classic activities of BMW, MINI and Rolls-Royce are unified under the auspices of BMW Group Classic. The platform is formed by the classic mainstays of museum, archives, club support and the BMW Centre, as well as event organisation and specific classic communication. Classics from the BMW Group’s own collection are not simply housed in the museum, they are on the road at events throughout the world.

BMW Group Classic succeeded BMW Group Mobile Tradition in 2008. When this department was originally established in 1994, it focused on the preservation of historic cars and motorcycles as mobile testimonies to eras in the history of the BMW brand. As the global boom in classic vehicles developed, new fields of activity opened up, such as technical support, organisation and participation in events, and contemporary communication of historic information.

BMW Group Classic is directed towards growth and adopts a customer-centric approach with a flexible range of offerings. We are already in a position to forecast that the portfolio of BMW automobiles and motorcycles will increase disproportionately to the general market development over the coming years. The number of historic cars with the white-and-blue emblem amounts to an estimated 600,000 – it is however very uncertain how many such cars actually exist. There are additionally some 70,000 motorcycles with classic status. This means that approximately every tenth BMW machine built up until the 1980s is still on the roads today. And every year, the number of BMW classics increases significantly. One key reason for this development is the strong sales growth of the BMW brand since the 1980s. Rising figures are also projected for the other two brands MINI and Rolls-Royce.