PressClub South Africa · Article.
Fabian Mels (GER) wins MINI Rookie Award at Red Bull Crashed Ice event in Munich
Mon Dec 03 15:13:53 CET 2012 Press Release
Munich. The winners of the Red Bull Crashed Ice (RBCI) in Munich have received their due honours. As the fastest newcomer at the opening event of the Red Bull Crashed Ice World Championship, Fabian Mels (GER) took the MINI Rookie Award. Kyle Croxall (CAN) managed to thrash all comers to emerge as overall winner in the Ice Cross Downhill. The MINI Rookie Award marks its debut in 2011 and honours the fastest novice on the RBCI track. A total of 64 participants battled for victory, 21 rookies among them. Mels was overjoyed: “This morning I never thought I’d make it so far. I just found my perfect line!”
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Edward Makwana
BMW Group
“It’s fantastic to see what rapid progress the rookies can make over just two days of training,” said a delighted Christian Papillon, sporting director of the RBCI. Max Kalbfell, Head of Brand Communication MINI Germany, presented the award and summed up its significance: “The MINI Rookie Award recognises courage, speed and the will to achieve the best possible performance. Which is precisely what the MINI brand is all about. Mels acquitted himself admirably.” In addition to the impressive trophy, Fabian Mels now has the chance to indulge in some high-speed cornering not just on ice but on the road as well – behind the wheel of a MINI. Last year’s World Champion Martin Niefnecker congratulated Kyle Croxall on his overall win at the Munich event and shared Mels’ delight at collecting the MINI Rookie Award.
This is the second time carmaker MINI has supported the Red Bull Crashed Ice World Championship as official automotive partner, continuing the collaboration with Austrian energy drink producer Red Bull that was successfully launched last year. MINI sets great store by promoting young talent. Following today’s kick-off event in Munich, the MINI Rookie Award will also be presented at the next three events in the Red Bull Crashed Ice World Championship, to be held inValkenburg, Netherlands (5 February), Moscow, Russia (26 February) and Quebec, Canada (19 March).
Further information and images on the partnership and the MINI Rookie Award are available online at;
http://www.minispace.com/redbullcrashedice
For questions please contact:
Katrin Herold, Product Communication MINI
Tel No: +49-382-57185
Lindsay Pieterse, Group Lifestyle Communications Manager
Tel No: +27-12-522-2210
E-mail: Lindsay.pieterse@bmw.co.za
Media Website: www.press.bmwgroup.com
Media Website: www.press.bmwgroup.com
E-mail: presse@bmw.de