PressClub South Africa · Article.
BMW Concept C. The scooter of the future made by BMW Motorrad.
Mon Dec 03 14:31:09 CET 2012 Press Release
Munich. Recent years have seen radical changes in the world of individual mobility, specifically in the conurbations, and the number of registrations has rocketed for virtually all individual transport concepts. However, the space available to traffic has not grown to the same extent, so individual mobility must come to terms with the new circumstances.
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BMW Group
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Author.
Edward Makwana
BMW Group
Against this background, BMW Motorrad will be expanding its present motorcycle adventure world to include the big scooter. This new product segment will first give rise to two innovative premium scooters with internal combustion engines. The differing characteristics of this concept will appeal to a broad target group. In addition, some thought is being given to a future alternative drive with electric motor.
BMW Motorrad will be combining in these scooters the outstanding handling of the motorcycle with the particular agility and conceptual comfort of the scooter for the maximum experience of dynamic riding – a big scooter made by BMW Motorrad. There are plans to manufacture these future production vehicles at the BMW Motorrad plant in Berlin.
BMW Motorrad is continuing its strategy of strong and sustainable growth and so will be intensifying its traditional work in the enduro, touring, and sport touring fields. Following its successful entry to the super sport segment, BMW Motorrad will now be expanding its range yet again to include a highly promising business line.
This path leads straight to the big scooter segment. These high displacement vehicles with dynamic handling characteristics have gained considerable popularity all over the world. Moreover, they present an interesting alternative to returnees who up to now were undecided about motorcycles after long periods of abstinence.