PressClub South Africa · Article.
Leap, land, lap up the plaudits: MINI shows snowboarders how it’s done with the perfect backflip.
17.02.2013 Press Release
Spectacular show event in the French winter sports resort of Tignes – Extreme sportsman Guerlain Chicherit and MINI team up to nail the world’s first backflip in a car.
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Munich. A MINI can do more. It can win the Dakar
Rally twice in a row. It can conquer more than 100 markets worldwide.
But what about defying the laws of gravity and showing snowboarders
how to nail the perfect backflip? Extreme sportsman, freestyle skier
and rally driver Guerlain Chicherit rocked up at the winter sports
resort of Tignes in his native France to prove it can do that as well.
Chicherit pulled off the first such manoeuvre ever performed in a car
using a static ramp, the driver and his MINI coming back down to earth
– or, more specifically, a bed of fresh powder snow – unscathed after
a perfectly executed backflip on a special prepared track. The jump
can be seen in full on the MINI YouTube channel at www.youtube.com/mini.
The successful airbound stunt crowns an already impressive career in extreme sports for Chicherit. The 34-year-old is equally in his element on snow as he is behind the wheel of a rally car. Four times a freestyle skiing world champion, he has also won the French rally championship on two occasions. The Frenchman is also a veteran of the X-raid Team (which wrapped up back-to-back Dakar Rally titles in January 2013 with the MINI ALL4 Racing), having made his debut for the German outfit back in 2006. In 2011 Chicherit was in the driver’s seat as the MINI ALL4 Racing turned its first wheels in South America for the world’s toughest rally.
The MINI Backflip show event in Tignes gave Chicherit the chance to bring together every facet of his passion for extreme sports. Tignes is one of France’s best-known winter sports locations and provided the venue for the freestyle skiing competitions in the 1992 Winter Olympic Games.
The backflip had previously been attempted by other drivers. But Chicherit has now become not only the first automotively-propelled artist to execute a perfect landing, he also did it “unassisted” – in other words, without the aid of a special ramp with moving elements to boost the car’s rotational movement. For his take-off, Chicherit used a static ramp that fits the same template as a quarterpipe on a freestyle course. With the ideal ramp breakover angle in place, Chicherit needed only two other things to record a successful attempt: an extremely light touch with the accelerator and a MINI with a suitably buoyant spring in its step.
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.
BMW Group websites:
Social Media Pages:
Facebook: http://www.facebook.com/BMWGroup (BMW South Africa, BMW Motorrad SA, MINISouthAfrica)
Twitter: http://twitter.com/BMWGroup (@BMW_SA, @BMWMotorradSA and @MINISouthAfrica).
YouTube: http://www.youtube.com/BMWGroupview (BMW South Africa and BMW Motorrad SA).
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