PressClub South Africa · Article.
Salone del Mobile 2014: MINI and United Visual Artists present their artistic interpretation of MINI Connected Technology. Light and sound installation „PARALLELS“.
Thu Mar 20 10:23:54 CET 2014 Press Release
To mark this year’s Salone del Mobile, MINI has joined forces with the London art and design collective United Visual Artists (UVA). Driven by the vibrant design culture of the BMW Group, MINI is known for its partnerships with internationally renowned creatives as well as for its own innovative designs.
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To mark this year’s Salone del Mobile, MINI has joined forces with the London art and design collective United Visual Artists (UVA). Driven by the vibrant design culture of the BMW Group, MINI is known for its partnerships with internationally renowned creatives as well as for its own innovative designs. UVA drew its inspiration for the PARALLELS installation from the MINI Connected technology, which allows the link-up of drivers, their MINI and the outside world.
The PARALLELS installation inspired by MINI Connected illuminates the
relationship between humans and technology from a novel perspective.
The well-known art and design collective UVA draws on the potential of
intelligent connections opened up by MINI and creates a light and
sound installation that encourages visitors to explore the idea of
personal space in the context of our present understanding of digital
mobile connectivity.
Art as a source of inspiration for innovative design.
The Salone del Mobile in Milan was launched in 1961 and ranks as the biggest and most significant event of its kind worldwide. For a number of years now the installations by the MINI brand – and those of the BMW Group as a whole – have been a firm fixture of the Salone del Mobile. As well as pursuing a creative exchange with external designers, MINI’s aim in these artistic presentations is to discover new and inspiring aspects of car design at a remove from the conventional perspective of the automotive industry. In 2012, for example, MINI presented the installation COLOUR ONE for MINI by Scholten & Baijings, while in 2013 the MINI design team showcased the MINI Paceman as a dynamic design object in the MINI Kapooow! installation.
The installation PARALLELS inspired by MINI Connected can be seen at the Magazzini di Porta Genova, Via Valenza 2. It forms part of the Salone del Mobile held from 8 – 13 April in Milan.
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
In 2013, the BMW Group sold around 1.963 million cars and 115,215 motorcycles worldwide. The profit before tax for the financial year 2012 was €7.82 billion on revenues amounting to €76.85 billion. As of the 31st December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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