PressClub South Africa · Article.
BMW digital campaign gives drivers opportunity to drive the new BMW 2 Series Coupé for a year.
Thu Apr 03 13:15:00 CEST 2014 Press Release
Hot on the heels of the new BMW 2 Series Coupé media launch, BMW South Africa has launched a digital campaign that encourages BMW fans to participate in an interactive mobile phone competition that could see them driving a BMW M235i Coupé for a year.
Press Contact.
Edward Makwana
BMW Group
Tel: +27-12-522-2227
send an e-mail
Author.
Edward Makwana
BMW Group
Midrand – Hot on the heels of the new BMW 2 Series Coupé media launch, BMW South Africa has launched a digital campaign that encourages BMW fans to participate in an interactive mobile phone competition that could see them driving a BMW M235i Coupé for a year.
The BMW 2 Series Coupé campaign encourages users with iOS, Android as well as certain Windows and BlackBerry devices to download the “BMW Key” mobile app and engage with the brand by completing exciting weekly challenges over a four-week period. Users can also choose to register either on the app directly or by using their Facebook or Twitter account login details. Two challenges will be released weekly and a finalist will be drawn, and announced live on 5FM, every week.
In the final week an additional “wildcard” finalist will be drawn, which will bring the total number of finalists to five. These five finalists will then compete for the grand prize – driving away in the new BMW 2 Series Coupé for a year.
The competition closes on 24 April and thereafter a “Drive Day” will be held at Zwartkops Raceway on 16 May, where finalists will complete a number of challenges put together by the BMW Driving Experience team to determine the ultimate winner.
For more on this campaign visit http://bmw2series.co.za/ or follow @BMW_SA on Twitter or ‘BMW South Africa’ on Facebook or use the hashtag #BMW2Series.
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Members of the media can contact the BMW Group Communications and Public Affairs Division for questions regarding this press release as follows:
Mr Edward Makwana
Manager: Group Automotive Communications Manager
BMW South Africa (Pty) Ltd
Tel: +27-12-522-2227
Email: edward.makwana@bmw.co.za
The BMW Group
The BMW Group is the leading premium manufacturer of
automobiles and motorcycles in the world with its BMW, MINI and
Rolls-Royce brands. As a global company, the BMW Group operates 28
production and assembly facilities in 13 countries and has a global
sales network in more than 140 countries.
In 2013, the BMW Group sold approximately 1.963 million
automobiles and more than 115,215 motorcycles worldwide. The profit
before tax for the financial year 2012 was 7.82 billion euros,
turnover amounting to 76.85 billion euros. On 31 December 2012, the
BMW Group employed a workforce of 105,876 .
The economic success of the company is based on long-term
thinking and responsible action. The company has established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as integral elements of its strategy.
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