MINI is at it again – the new MINI 5 door heads into space.

Midrand. In its 55-year history, MINI has reached many milestones – the most recent being the launch of the new MINI 5 door, this being MINI’s first five door model in the small premium car segment. With the retail launch now aside, which took place on 1 November, MINI South Africa wanted to see how much further they could push the concept of a ‘car launch’ to give it a more literal meaning.

With this unconventional plan in mind, MINI will today launch the new MINI 5 door into space via a video recording which can be viewed at www.minitospace.co.za.

“MINI is about breaking boundaries and doing things that only MINI can. Part of our brand DNA is clever design, the use of space, technology and of course an irrepressible sense of fun. This campaign encapsulates all of that. MINI is taking a big step for motoring,” says Kabelo Rabotho, General Manager of MINI South Africa.

There’s also a competition element for the MINI to Space campaign. MINI South Africa is running a competition where entrants have to guess where the MINI landed. Entrants need to visit www.minitospace.co.za to select the spot, on a digital grid, where they think the MINI would have landed. What’s the big prize? Well, the adventure continues for the winner, he or she will get to drive the new MINI 5 door for five months in 2015. The competition ends on 30 January 2015.

Besides the two extra doors that allow easy access to the rear seat, the new MINI 5 door has all the typical hallmarks of a MINI and offers 278 litres of boot spaces as well as extra headroom and legroom. The new MINI 5 door is currently available with a choice of two petrol engines, the 3-cylinder Cooper and 4-cylinder Cooper S engine.

For more information visit www.mini.co.za or follow MINI South Africa on its social media platforms.

-Ends-

For any questions of this press release, please contact BMW South Africa’s Group Communications and Public Affairs Division as follows:

Thando Pato

Manager: Product Communications MINI, BMW i and BMW Motorrad

BMW South Africa (Pty) Ltd

Email: thando.pato@bmw.co.za

Tel: +27-12-522-2070

Mobile: +27-72-232-5624

Edward Makwana

Manager: Group Automotive Communications

BMW South Africa (Pty) Ltd

Email: edward.makwana@bmw.co.za

Tel: +27-12-522-2227

Mobile: +27-83-717-3184

Internet:

BMW Press Club South Africa: https://www.press.bmwgroup.com/pressclub/p/za/startpage.htm

MINI South Africa: www.mini.co.za

Social Media Pages:

Facebook: http://www.facebook.com/MINISouthAfrica

Twitter: http://twitter.com/MINISouthAfrica

YouTube: http://www.youtube.com/MINISouthAfrica

Instagram: MINI_South Africa

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.

In 2013, the BMW Group sold approximately 1.963 million cars and 115,215 motorcycles worldwide. The profit before tax for the financial year 2013 was € 7.91 billion on revenues amounting to approximately € 76.06 billion. As of 31 December 2013, the BMW Group had a workforce of 110,351 employees.

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