PressClub South Africa · Article.
Two BMW winners in the Design Trophy 2015
Tue Apr 14 12:00:30 CEST 2015 Press Release
Readers of Auto Zeitung vote the new BMW 4 Series Gran Coupe and BMW 2 Series Convertible the best-looking cars in their categories.
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Munich. Two BMW models have won over voters with their exceptional design in the readers’ survey conducted by German motoring magazine Auto Zeitung. The design of the elegantly sporty BMW 4 Series Gran Coupe took the honours in the “Sedans / Station wagons / Vans” category, while the extrovert use of forms embodied by the BMW 2 Series Convertible won the day in the compact class. Elsewhere, the MINI 5-door, the BMW M3/M4 and the BMW X6 ranked among the top three most aesthetically pleasing models in the small car, sports car and SUV class respectively.
To decide the winners of the Design Trophy 2015, the editors invited readers of Auto Zeitung and users of www.autozeitung.de to vote for the newly launched cars they felt represented the best design. More than 22,000 readers responded to the call to vote. The winners and runners-up in five categories were determined by the numbers of votes cast.
The outstanding quality of BMW Group design has earned a continuous stream of praise from the Auto Zeitung readership over recent years. Last year, for instance, they voted for the all-electric BMW i3 urban car, the sporty BMW i8 plug-in hybrid and the BMW 2 Series Coupe as the winners in their respective categories.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide. The profit before tax for the financial year 2013 was € 7.91 billion on revenues amounting to approximately € 76.06 billion. As of 31 December 2013, the BMW Group had a workforce of 110,351 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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