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PressClub South Africa · Article.

The BMW Cruise M-Bike Limited Edition. A bicycle for every BMW M enthusiast.

Munich. BMW is complimenting its bicycle collection in spring 2015 with the presentation of a colorful tribute to the BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the BMW M GmbH was adapted for this edition, which has been limited to 500 exemplars. Each model of the limited edition comes with a specially made plaque and a certificate.

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Munich. BMW is complimenting its bicycle collection in spring 2015 with the presentation of a colorful tribute to the BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the BMW M GmbH was adapted for this edition, which has been limited to 500 exemplars. Each model of the limited edition comes with a specially made plaque and a certificate.

 

The BMW Cruise M-Bike stands out with its modern design and lightweight construction elements. An optical highlight is the so-called "Bullneck" on the top tube in the front frame, which was borrowed from motorcycle design and is reminiscent of the tank position. Its hydro-formed aluminum frame and carbon components make the BMW Cruise M-Bike both light and stable. Despite its low weight, the frame is very rigid, which ensures maximum power transmission at the lowest possible effort. The ergonomic handlebar concept, which is individually adjustable, allows for a comfortable ride, while the hydraulic disc brakes from Shimano guarantee a safe arrival.

 

A collection for any demand.
For over 60 years, BMW has demonstrated its expertise in the development of modern, high-quality bicycles. The current bicycle collection stands for versatility and quality. For children and adolescents, two suitable models are available: the BMW Kids Bike and the BMW Cruise Bike Junior. For rides in the city, the BMW Cruise Bike, with its symbiotic interaction between dynamics and functionality, has its advantages. A sporty alternative is The BMW Trekking Bike with its hub dynamo, sturdy luggage rack, and integrated bicycle pump. In addition to the different bicycle models, the BMW bicycle collection offers matching equipment such as helmets, water bottles, bicycle locks, or a practical bike backpack.

 

All the above can be ordered from BMW Dealerships nationwide.

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide. The profit before tax for the financial year 2013 was € 7.91 billion on revenues amounting to approximately € 76.06 billion. As of 31 December 2013, the BMW Group had a workforce of 110,351 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group websites:

www.bmwgroup.com

www.bmw.co.za

www.mini.co.za

www.bmwmotorrad.co.za

www.bmwdrivertraining.co.za

 

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